Apparel: preferred shopping days Germany 2016-2020

In 2020, 65.3 percent of respondents aged 14 years and older stated that they preferred shopping for clothes and shoes on Saturdays. This list presents the results of a survey concerning preferred shopping days for clothing and shoes in Germany from 2016 to 2020.

Population in Germany on preferred shopping days for clothing and shoes from 2016 to 2020

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Release date

November 2020

More information

Region

Germany

Survey time period

2016 to 2020

Age group

14 years and older

Special properties

German-speaking population

Method of interview

Face-to-face interview

Supplementary notes

Information on base:
The survey is based on the German-speaking population aged 14 years and older.

Information on total random sample:
2016: 23,102 respondents, projected base of 69.56 million people
2017: 23,106 respondents, projected base of 70.09 million people
2018: 23,086 respondents, projected base of 70.45 million people
2019: 23,120 respondents, projected base of 70.60 million people
2020: 23,138 respondents, projected base of 70.63 million people

The figures refer to the following studies:
2016: VuMA 2017; 2017: VuMA 2018; 2018: VuMA 2019; 2019: VuMA 2020; 2020: VuMA 2021.

You can find more information on the methodology of the study here and in the report.
For this question, multiple answers were possible. Percentage points may therefore exceed 100 percent.

The question was phrased by the source as follows: "On which days do you personally buy the following products? Please indicate all days when you buy these products." (Original German question: "An welchen Tagen kaufen Sie persönlich folgende Produkte ein? Bitte geben Sie alle Tage an, an denen Sie diese Produkte einkaufen.")