Mixed beer drink consumption survey in Germany 2019-2024
This graph shows the number of people who consumed or purchased mixed beer drinks in the past 14 days in Germany from 2019 to 2024. During the 2024 survey period it was found that roughly 6.4 million Germans aged 14 years and older consumed or purchased mixed beer drinks.
The Allensbach Market and Advertising Media Analysis (Allensbacher Markt- und Werbeträgeranalyse or AWA in German) determines attitudes, consumer habits and media usage of the population in Germany on a broad statistical basis.