This graph shows the number of people who consumed or purchased mixed beer drinks in the past 14 days in Germany from 2019 to 2023. During the 2023 survey period it was found that roughly 6.6 million Germans aged 14 years and older consumed or purchased mixed beer drinks. The Allensbach Market and Advertising Media Analysis (Allensbacher Markt- und Werbeträgeranalyse or AWA in German) determines attitudes, consumer habits and media usage of the population in Germany on a broad statistical basis.
Number of people who consumed or purchased mixed beer drinks in the past 14 days in Germany from 2019 to 2023
(in millions)
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Number of people in millions
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Base: German-speaking population aged 14 and over in private households with main place of residence in the Federal Republic of Germany.
Total sample information:
2019: 23,318 respondents, representing 70.60 million people
2020: 23,191 respondents, representing 70.64 million people
2021: 22,563 respondents, representing 70.54 million people
2022: 23,015 respondents, representing 70.60 million people
2023: 23,524 respondents, representing 70.08 million people
More information on the methodology can be found here.
This question was asked in the survey in the following wording: "Here, various drinks are written. Which of them did you consume or purchase in the last 14 days? Drink: beer mixtures."
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IfD Allensbach. (June 19, 2023). Number of people who consumed or purchased mixed beer drinks in the past 14 days in Germany from 2019 to 2023 (in millions) [Graph]. In Statista. Retrieved July 16, 2024, from https://www.statista.com/statistics/575575/mixed-beer-drink-consumption-germany/
IfD Allensbach. "Number of people who consumed or purchased mixed beer drinks in the past 14 days in Germany from 2019 to 2023 (in millions)." Chart. June 19, 2023. Statista. Accessed July 16, 2024. https://www.statista.com/statistics/575575/mixed-beer-drink-consumption-germany/
IfD Allensbach. (2023). Number of people who consumed or purchased mixed beer drinks in the past 14 days in Germany from 2019 to 2023 (in millions). Statista. Statista Inc.. Accessed: July 16, 2024. https://www.statista.com/statistics/575575/mixed-beer-drink-consumption-germany/
IfD Allensbach. "Number of People Who Consumed or Purchased Mixed Beer Drinks in The past 14 Days in Germany from 2019 to 2023 (in Millions)." Statista, Statista Inc., 19 Jun 2023, https://www.statista.com/statistics/575575/mixed-beer-drink-consumption-germany/
IfD Allensbach, Number of people who consumed or purchased mixed beer drinks in the past 14 days in Germany from 2019 to 2023 (in millions) Statista, https://www.statista.com/statistics/575575/mixed-beer-drink-consumption-germany/ (last visited July 16, 2024)
Number of people who consumed or purchased mixed beer drinks in the past 14 days in Germany from 2019 to 2023 (in millions) [Graph], IfD Allensbach, June 19, 2023. [Online]. Available: https://www.statista.com/statistics/575575/mixed-beer-drink-consumption-germany/
