Consumption of non-alcoholic beer in Germany 2019-2024

Published by Statista Research Department, Dec 10, 2024

During the 2024 survey period it was found that roughly 12 million Germans aged 14 years and older drank non-alcoholic beer, an increase compared to the previous year at 11 million. This graph illustrates the results of a survey on the consumption of non-alcoholic beer in Germany from 2019 to 2024.
The Allensbach Market and Advertising Media Analysis (Allensbacher Markt- und Werbeträgeranalyse or AWA in German) determines attitudes, consumer habits and media usage of the population in Germany on a broad statistical basis.

Number of people consuming non-alcoholic beer in Germany from 2019 to 2024 (in millions)

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Release date

June 2024

Region

Germany

Survey time period

2019 to 2024

Age group

14 years and older

Special properties

German-speaking population

Method of interview

Face-to-face interview

Supplementary notes

The survey is based on the German-speaking population aged 14 years and older.

Information on sample:
2019: 23,318 respondents, representing 70.60 million people
2020: 23,191 respondents, representing 70.64 million people
2021: 22,563 respondents, representing 70.54 million people
2022: 23,015 respondents, representing 70.60 million people
2023: 23,524 respondents, representing 70.08 million people

2024: 23,485 respondents, representing 70.48 million people

Further information on methodology can the found here.

Original survey question: "Listed you will find different kinds of beverages. Which of them have you been consuming in the past 14 days? Beverage: non-alcoholic beer."

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