Beverages: consumption of beer (pils, export) in Germany 2019-2024

This graph shows the number of people who had consumed or purchased beer (pils, export) in the 14 days prior to being surveyed in Germany from 2019 to 2024. During the 2024 survey period, it was found that around 23.62 million Germans aged 14 years and older had consumed or purchased pils or export beer.
The Allensbach Market and Advertising Media Analysis (Allensbacher Markt- und Werbeträgeranalyse or AWA in German) determines attitudes, consumer habits and media usage of the population in Germany on a broad statistical basis.

Number of people who consumed or purchased beer (pils, export) in the past 14 days in Germany from 2019 to 2024 (in millions)

Characteristic	Number of people in millions
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Release date

June 2024

More information

Region

Germany

Survey time period

2019 to 2024

Age group

14 years and older

Special properties

German-speaking population

Method of interview

Face-to-face interview

Supplementary notes

nformation on population:
Base: German-speaking population aged 14 and over in private households with main place of residence in the Federal Republic of Germany.

Total sample information:
2019: 23,318 respondents, representing 70.60 million people
2020: 23,191 respondents, representing 70.64 million people
2021: 22,563 respondents, representing 70.54 million people
2022: 23,015 respondents, representing 70.60 million people
2023: 23,524 respondents, representing 70.08 million people
2024: 23,485 respondents, representing 70.48 million people

More information on the methodology can be found here.

This question was asked in the survey in the following wording: "Various drinks are written down here. Which of them did you consume or purchase in the last 14 days? Drink: Pils, export beer."

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