Consumer numbers for most popular beer brands Germany 2018-2021

Number of consumers of the most popular beer brands in Germany from 2018 to 2021

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Release date

November 2021

Region

Germany

Survey time period

2018 to 2021

Age group

14 years and older

Special properties

German-speaking population

Method of interview

Computer-assisted personal interviews (CAPI)

Supplementary notes

Sample information:
Base: German-speaking population aged 14 and over in private households with main place of residence in the Federal Republic of Germany.

Total sample information:
2018: 23,086 respondents, projected to 70.45 million people
2019: 23,120 respondents, projected to 70.60 million people
2020: 23,138 respondents, projected to 70.63 million people
2021: 22,563 respondents, projected to 70.54 million people


The values shown refer to the following studies:
2018: VuMA 2019; 2019: VuMA 2020; 2020: VuMA 2021; 2021: VuMA 2022.

More information on the methodology can be found here.
This question was asked in the survey in the following wording: "Which of the following beer brands have you been consuming within the past four weeks?"

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Access all statistics starting from $2,388 USD yearly *

* For commercial use only

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For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
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Starter Account

For single users
$199 USD
per month, billed annually 1
  • Free Statistics
  • Premium Statistics
  • The statistic on this page is a Premium Statistic and is included in this account.

Professional Account

For teams of up to 5 people
$959 USD
per month, billed annually 1
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1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.

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