The most popular beer brand in Germany is Krombacher from Krombach. Other leading names include Beck's and Warsteiner. All three brands produce a variety of beers and beer-based drinks, as well as non-alcoholic beer.
Say Germany, think beer
Beer consumption in Germany has actually been falling during the last decade, compared to constantly rising levels from 1950 to 1980. This may be due to various reasons: changing drinking trends, the introduction of new drinks on the beverage market, both alcoholic and not, as well as health considerations. However, despite sliding consumption and decreasing beer sales, the German beer industry is still thriving, with brewery numbers in the country continuing to rise. German Beer Day is observed on April 23.
Cheers!
While forecasts for the industry revenue of manufactured beer do not show big leaps in figures in the 2020s, they do not show dramatic falls either. In 2022, revenue is predicted to amount to almost 11.2 billion U.S. dollars.
Ranking of the most popular beer brands in Germany from 2018 to 2021
Sample information:
Base: German-speaking population 14 years and older.
Total sample information:
2018: 23,389 respondents, representing 70.45 million people.
2019: 23,120 respondents, representing 70.60 million people.
2020: 23,138 respondents, representing 70.63 million people.
2021: 23,299 respondents, representing 70.54 million people.
The values presented relate to the following studies: 2018: VuMA 2019: VuMA 2020; 2020: VuMA 2021; 2021: VuMA 2022.
Further information on methodology is available here.
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VuMA. (November 17, 2021). Ranking of the most popular beer brands in Germany from 2018 to 2021 [Graph]. In Statista. Retrieved November 21, 2024, from https://www.statista.com/statistics/575290/most-popular-beer-brands-germany/
VuMA. "Ranking of the most popular beer brands in Germany from 2018 to 2021." Chart. November 17, 2021. Statista. Accessed November 21, 2024. https://www.statista.com/statistics/575290/most-popular-beer-brands-germany/
VuMA. (2021). Ranking of the most popular beer brands in Germany from 2018 to 2021. Statista. Statista Inc.. Accessed: November 21, 2024. https://www.statista.com/statistics/575290/most-popular-beer-brands-germany/
VuMA. "Ranking of The Most Popular Beer Brands in Germany from 2018 to 2021." Statista, Statista Inc., 17 Nov 2021, https://www.statista.com/statistics/575290/most-popular-beer-brands-germany/
VuMA, Ranking of the most popular beer brands in Germany from 2018 to 2021 Statista, https://www.statista.com/statistics/575290/most-popular-beer-brands-germany/ (last visited November 21, 2024)
Ranking of the most popular beer brands in Germany from 2018 to 2021 [Graph], VuMA, November 17, 2021. [Online]. Available: https://www.statista.com/statistics/575290/most-popular-beer-brands-germany/