Leading brewery groups domestic sales in Germany 2021-2023
The Radeberger Group was Germany’s leading brewery in terms of domestic sales in 2023, having sold around 10.16 million hectoliters of beer. The group owns such brands as Jever, Berliner Pilsner and Sternburg. The other top three contenders, though placing further behind, were AB InBev Deutschland, selling Beck’s, and the Bitburger Braugruppe. All three companies exceeded domestic sales figures compared to the year before.
Breweries and brewing
A company that makes beer is called a brewery. There are also microbreweries, which produce less beer and may have tasting rooms for customers on their premises. A craft brewery is small as well, focusing on innovative beer production with non-traditional flavors. Brewing in itself is the practice of combining various ingredients to result in beer. These ingredients typically include water, yeast, hops, to name just a few. The list may be longer, e.g., in the case of craft production. Beer sales varied across the 16 German states. North Rhine-Westphalia and Bavaria recorded the highest figures by far, while Hesse was at the very bottom of the list.
Falling consumption
As the German beer market continues to diversify in an attempt to reach more consumers amid changing food trends, beer consumption as such records changing figures. The additional factors influencing numbers may be rising food prices in general and different preferences regarding drinking alcohol. Per capita consumption has decreased annually since the 2000s. These are key developments to keep an eye on in a country famed around the world for its love of beer and being home to the Oktoberfest.
