This statistic shows a distribution of the advertising expenses for beer per hectoliter consumed in Germany from 1994 to 2014. During the 2014 survey period it was found that the advertising expenses for beer amounted to 4.09 euros per hectoliter consumed.
Distribution of advertising expenses for beer consumed per hectoliter in Germany from 1994 to 2014
(in euros)
Values were calculated from the information provided by Nielsen regarding the advertising expenses for beer and the information provided by the German Brewers Association for beer consumption.
Figures for the years prior to 2005 are based on calculations by A. T. Kearney.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Statista. (May 18, 2015). Distribution of advertising expenses for beer consumed per hectoliter in Germany from 1994 to 2014 (in euros) [Graph]. In Statista. Retrieved December 21, 2024, from https://www.statista.com/statistics/575147/advertising-investments-beer-germany/
Statista. "Distribution of advertising expenses for beer consumed per hectoliter in Germany from 1994 to 2014 (in euros)." Chart. May 18, 2015. Statista. Accessed December 21, 2024. https://www.statista.com/statistics/575147/advertising-investments-beer-germany/
Statista. (2015). Distribution of advertising expenses for beer consumed per hectoliter in Germany from 1994 to 2014 (in euros). Statista. Statista Inc.. Accessed: December 21, 2024. https://www.statista.com/statistics/575147/advertising-investments-beer-germany/
Statista. "Distribution of Advertising Expenses for Beer Consumed per Hectoliter in Germany from 1994 to 2014 (in Euros)." Statista, Statista Inc., 18 May 2015, https://www.statista.com/statistics/575147/advertising-investments-beer-germany/
Statista, Distribution of advertising expenses for beer consumed per hectoliter in Germany from 1994 to 2014 (in euros) Statista, https://www.statista.com/statistics/575147/advertising-investments-beer-germany/ (last visited December 21, 2024)
Distribution of advertising expenses for beer consumed per hectoliter in Germany from 1994 to 2014 (in euros) [Graph], Statista, May 18, 2015. [Online]. Available: https://www.statista.com/statistics/575147/advertising-investments-beer-germany/
