This statistic illustrates the number of individuals purchasing goods online in Italy in 2018, by frequency of purchase. According to the data, 28.3 millions Italian internet users reported to have purchased goods online at least once in their life. Users who buy regularly online amount to 17.3 million.
Number of e-commerce users in Italy as of March 2018, by frequency of purchase
(in million users)
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Human Highway. (November 24, 2018). Number of e-commerce users in Italy as of March 2018, by frequency of purchase (in million users) [Graph]. In Statista. Retrieved December 21, 2024, from https://www.statista.com/statistics/573322/italy-number-of-ecommerce-users-by-purchase-frequency/
Human Highway. "Number of e-commerce users in Italy as of March 2018, by frequency of purchase (in million users)." Chart. November 24, 2018. Statista. Accessed December 21, 2024. https://www.statista.com/statistics/573322/italy-number-of-ecommerce-users-by-purchase-frequency/
Human Highway. (2018). Number of e-commerce users in Italy as of March 2018, by frequency of purchase (in million users). Statista. Statista Inc.. Accessed: December 21, 2024. https://www.statista.com/statistics/573322/italy-number-of-ecommerce-users-by-purchase-frequency/
Human Highway. "Number of E-commerce Users in Italy as of March 2018, by Frequency of Purchase (in Million Users)." Statista, Statista Inc., 24 Nov 2018, https://www.statista.com/statistics/573322/italy-number-of-ecommerce-users-by-purchase-frequency/
Human Highway, Number of e-commerce users in Italy as of March 2018, by frequency of purchase (in million users) Statista, https://www.statista.com/statistics/573322/italy-number-of-ecommerce-users-by-purchase-frequency/ (last visited December 21, 2024)
Number of e-commerce users in Italy as of March 2018, by frequency of purchase (in million users) [Graph], Human Highway, November 24, 2018. [Online]. Available: https://www.statista.com/statistics/573322/italy-number-of-ecommerce-users-by-purchase-frequency/