This statistic illustrates the share of Italian internet users who purchased online in 2017, by frequency of purchase. According to data, 87 percent of Italian internet users (which amount to 32.5 million) purchased something online at least once. Moreover, 53.4 percent of respondents reported that they regularly purchase goods online (meaning at least 3 times every quarter).
Share of e-commerce customers in Italy as of March 2018, by frequency of purchase
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Human Highway. (November 24, 2018). Share of e-commerce customers in Italy as of March 2018, by frequency of purchase [Graph]. In Statista. Retrieved November 21, 2024, from https://www.statista.com/statistics/573293/italy-ecommerce-purchases-by-frequency-of-purchase/
Human Highway. "Share of e-commerce customers in Italy as of March 2018, by frequency of purchase." Chart. November 24, 2018. Statista. Accessed November 21, 2024. https://www.statista.com/statistics/573293/italy-ecommerce-purchases-by-frequency-of-purchase/
Human Highway. (2018). Share of e-commerce customers in Italy as of March 2018, by frequency of purchase. Statista. Statista Inc.. Accessed: November 21, 2024. https://www.statista.com/statistics/573293/italy-ecommerce-purchases-by-frequency-of-purchase/
Human Highway. "Share of E-commerce Customers in Italy as of March 2018, by Frequency of Purchase." Statista, Statista Inc., 24 Nov 2018, https://www.statista.com/statistics/573293/italy-ecommerce-purchases-by-frequency-of-purchase/
Human Highway, Share of e-commerce customers in Italy as of March 2018, by frequency of purchase Statista, https://www.statista.com/statistics/573293/italy-ecommerce-purchases-by-frequency-of-purchase/ (last visited November 21, 2024)
Share of e-commerce customers in Italy as of March 2018, by frequency of purchase [Graph], Human Highway, November 24, 2018. [Online]. Available: https://www.statista.com/statistics/573293/italy-ecommerce-purchases-by-frequency-of-purchase/
