According to a survey carried out in Italy in 2022, the share of consumers purchasing clothing items through a mix of offline and online channels amounted to 39 percent. This was the highest percentage compared to other categories of merchandise. For instance, only 21 percent of individuals consuming fast-moving consumer goods (FMCG) such as grocery products opted for omnichannel purchases.
Breakdown of offline and online shopping in Italy in 2022, by channel and category
To the question:'In che modo ha acquistato/pagato/sottoscritto queste categorie di servizi e prodotti nel corso dell'ultimo anno?' Original question in English:'How have you purchased, paid for, or subscribed to the following categories of products and services over the last year?'
The source does not specify the number of respondents.
*Missing percentage points to 100 percent are probably due to rounding.
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Osservatori Digital Innovation. (November 15, 2022). Breakdown of offline and online shopping in Italy in 2022, by channel and category [Graph]. In Statista. Retrieved November 22, 2024, from https://www.statista.com/statistics/572903/penetration-rate-of-goods-sold-online-by-product-in-italy/
Osservatori Digital Innovation. "Breakdown of offline and online shopping in Italy in 2022, by channel and category." Chart. November 15, 2022. Statista. Accessed November 22, 2024. https://www.statista.com/statistics/572903/penetration-rate-of-goods-sold-online-by-product-in-italy/
Osservatori Digital Innovation. (2022). Breakdown of offline and online shopping in Italy in 2022, by channel and category. Statista. Statista Inc.. Accessed: November 22, 2024. https://www.statista.com/statistics/572903/penetration-rate-of-goods-sold-online-by-product-in-italy/
Osservatori Digital Innovation. "Breakdown of Offline and Online Shopping in Italy in 2022, by Channel and Category." Statista, Statista Inc., 15 Nov 2022, https://www.statista.com/statistics/572903/penetration-rate-of-goods-sold-online-by-product-in-italy/
Osservatori Digital Innovation, Breakdown of offline and online shopping in Italy in 2022, by channel and category Statista, https://www.statista.com/statistics/572903/penetration-rate-of-goods-sold-online-by-product-in-italy/ (last visited November 22, 2024)
Breakdown of offline and online shopping in Italy in 2022, by channel and category [Graph], Osservatori Digital Innovation, November 15, 2022. [Online]. Available: https://www.statista.com/statistics/572903/penetration-rate-of-goods-sold-online-by-product-in-italy/
