Offline and online shopping in Italy 2022, by channel and category

Published by Statista Research Department, Apr 12, 2024
According to a survey carried out in Italy in 2022, the share of consumers purchasing clothing items through a mix of offline and online channels amounted to 39 percent. This was the highest percentage compared to other categories of merchandise. For instance, only 21 percent of individuals consuming fast-moving consumer goods (FMCG) such as grocery products opted for omnichannel purchases.

Breakdown of offline and online shopping in Italy in 2022, by channel and category

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Release date

November 2022

Region

Italy

Survey time period

2022

Age group

14 years and older

Supplementary notes

To the question:'In che modo ha acquistato/pagato/sottoscritto queste categorie di servizi e prodotti nel corso dell'ultimo anno?'
Original question in English:'How have you purchased, paid for, or subscribed to the following categories of products and services over the last year?'
The source does not specify the number of respondents.
*Missing percentage points to 100 percent are probably due to rounding.

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