This statistic shows the results of a survey conducted in the first quarter of 2016 among 2,000 adult American men and women on their preferred laptop computer brand. The figures show the difference in brand preference among Millennials and older generations. According to the source, this difference is calculated as "percent brand preference of individuals ages 18 to 35 minus individuals aged 36+". During the survey, the Millennials' preference of the Alienware brand was 9.7 percent higher than that of older generations.
Laptop computers: Difference in brand preference between Millennials and older generations in the U.S.
*According to the source: "Sample: 2,000 U.S. demographically balanced adult men and women (n=806 ages 18 to 35 and n=1,194 ages 36+)"
According to the source the difference in brand preference is calculated as "percent brand preference of individuals ages 18 to 35 minus individuals aged 36+"
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The Brand Strength Monitor. (July 7, 2016). Laptop computers: Difference in brand preference between Millennials and older generations in the U.S. [Graph]. In Statista. Retrieved January 09, 2025, from https://www.statista.com/statistics/572752/laptop-computer-brand-preferences-among-different-generations/
The Brand Strength Monitor. "Laptop computers: Difference in brand preference between Millennials and older generations in the U.S.." Chart. July 7, 2016. Statista. Accessed January 09, 2025. https://www.statista.com/statistics/572752/laptop-computer-brand-preferences-among-different-generations/
The Brand Strength Monitor. (2016). Laptop computers: Difference in brand preference between Millennials and older generations in the U.S.. Statista. Statista Inc.. Accessed: January 09, 2025. https://www.statista.com/statistics/572752/laptop-computer-brand-preferences-among-different-generations/
The Brand Strength Monitor. "Laptop Computers: Difference in Brand Preference between Millennials and Older Generations in The U.S.." Statista, Statista Inc., 7 Jul 2016, https://www.statista.com/statistics/572752/laptop-computer-brand-preferences-among-different-generations/
The Brand Strength Monitor, Laptop computers: Difference in brand preference between Millennials and older generations in the U.S. Statista, https://www.statista.com/statistics/572752/laptop-computer-brand-preferences-among-different-generations/ (last visited January 09, 2025)
Laptop computers: Difference in brand preference between Millennials and older generations in the U.S. [Graph], The Brand Strength Monitor, July 7, 2016. [Online]. Available: https://www.statista.com/statistics/572752/laptop-computer-brand-preferences-among-different-generations/
