This statistic shows the results of a survey conducted in the first quarter of 2016 among 5,000 adult American men on their preferred blue jeans brand. The figures show the difference in brand preference among male Millennials and men of older generations. According to the source, this difference is calculated as "percent brand preference of individuals ages 18 to 35 minus individuals aged 36+". During the survey, millennial men's preference of the American Eagle Outfitters brand was 12.6 percent higher than that of older generations.
Men's blue jeans: Difference in brand preference between Millennials and older generations in the U.S.
*According to the source: "Sample: 5000 U.S. demographically balanced adult men (n=2,048 ages 18 to 35 and n=2,952 ages 36+)".
According to the source the difference in brand preference is calculated as "percent brand preference of individuals ages 18 to 35 minus individuals aged 36+"
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
The Brand Strength Monitor. (July 7, 2016). Men's blue jeans: Difference in brand preference between Millennials and older generations in the U.S. [Graph]. In Statista. Retrieved November 21, 2024, from https://www.statista.com/statistics/572704/blue-jeans-brand-preferences-among-men-of-different-generations/
The Brand Strength Monitor. "Men's blue jeans: Difference in brand preference between Millennials and older generations in the U.S.." Chart. July 7, 2016. Statista. Accessed November 21, 2024. https://www.statista.com/statistics/572704/blue-jeans-brand-preferences-among-men-of-different-generations/
The Brand Strength Monitor. (2016). Men's blue jeans: Difference in brand preference between Millennials and older generations in the U.S.. Statista. Statista Inc.. Accessed: November 21, 2024. https://www.statista.com/statistics/572704/blue-jeans-brand-preferences-among-men-of-different-generations/
The Brand Strength Monitor. "Men's Blue Jeans: Difference in Brand Preference between Millennials and Older Generations in The U.S.." Statista, Statista Inc., 7 Jul 2016, https://www.statista.com/statistics/572704/blue-jeans-brand-preferences-among-men-of-different-generations/
The Brand Strength Monitor, Men's blue jeans: Difference in brand preference between Millennials and older generations in the U.S. Statista, https://www.statista.com/statistics/572704/blue-jeans-brand-preferences-among-men-of-different-generations/ (last visited November 21, 2024)
Men's blue jeans: Difference in brand preference between Millennials and older generations in the U.S. [Graph], The Brand Strength Monitor, July 7, 2016. [Online]. Available: https://www.statista.com/statistics/572704/blue-jeans-brand-preferences-among-men-of-different-generations/
