This statistic shows the results of a survey conducted in the first quarter of 2016 among 5,000 adult American women on their preferred blue jeans brand. The figures show the difference in brand preference among millennial women and women of older generations. According to the source, this difference is calculated as "percent brand preference of individuals ages 18 to 35 minus individuals aged 36+". During the survey, millennial women's preference of the American Eagle Outfitters brand was eleven percent higher than that of older generations.
Women's blue jeans: Difference in brand preference between Millennials and older generations in the U.S.
* According to the source: "Sample: 5,000 U.S. demographically balanced adult women (n=1,932 ages 18 to 35, and n=3,068 ages 36+)".
The difference in brand preference is calculated as "percent brand preference of individuals ages 18 to 35 minus individuals aged 36+", according to the source.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
The Brand Strength Monitor. (July 7, 2016). Women's blue jeans: Difference in brand preference between Millennials and older generations in the U.S. [Graph]. In Statista. Retrieved December 21, 2024, from https://www.statista.com/statistics/572682/blue-jeans-brand-preferences-among-women-of-different-generations/
The Brand Strength Monitor. "Women's blue jeans: Difference in brand preference between Millennials and older generations in the U.S.." Chart. July 7, 2016. Statista. Accessed December 21, 2024. https://www.statista.com/statistics/572682/blue-jeans-brand-preferences-among-women-of-different-generations/
The Brand Strength Monitor. (2016). Women's blue jeans: Difference in brand preference between Millennials and older generations in the U.S.. Statista. Statista Inc.. Accessed: December 21, 2024. https://www.statista.com/statistics/572682/blue-jeans-brand-preferences-among-women-of-different-generations/
The Brand Strength Monitor. "Women's Blue Jeans: Difference in Brand Preference between Millennials and Older Generations in The U.S.." Statista, Statista Inc., 7 Jul 2016, https://www.statista.com/statistics/572682/blue-jeans-brand-preferences-among-women-of-different-generations/
The Brand Strength Monitor, Women's blue jeans: Difference in brand preference between Millennials and older generations in the U.S. Statista, https://www.statista.com/statistics/572682/blue-jeans-brand-preferences-among-women-of-different-generations/ (last visited December 21, 2024)
Women's blue jeans: Difference in brand preference between Millennials and older generations in the U.S. [Graph], The Brand Strength Monitor, July 7, 2016. [Online]. Available: https://www.statista.com/statistics/572682/blue-jeans-brand-preferences-among-women-of-different-generations/
