Free-to-air commercial TV: opinion on ad break frequency UK 2018

This statistic illustrates the results of a survey about the opinion of TV viewers on the frequency of ad breaks on commercial TV channels (other than ITV1, Channel 4 and Channel 5) in the United Kingdom (UK) from 2014 to 2018. In 2018, 37 percent of respondents reported they did not feel bothered by the present number of ad breaks, same compared to the previous year.

Opinion of TV viewers on frequency of advertising breaks on secondary commercial channels in the United Kingdom (UK) from 2014 to 2018

Characteristic	2014	2015	2016	2017	2018
Don't know	3%	4%	4%	6%	6%
There could be quite a few more ad breaks in an hour before it bothered me	4%	3%	2%	3%	3%
A small increase in the number of ad breaks would not bother me	5%	5%	3%	6%	6%
The present number of ad breaks doesn't bother me, but I would not want any more	30%	35%	36%	37%	37%
There are already more ad breaks in an hour than I am really happy with	58%	52%	55%	48%	48%

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Release date

May 2019

More information

Region

United Kingdom

Survey time period

2014 to 2018

Number of respondents

2,313*

Age group

16 years and older

Special properties

all with any TV sets

Method of interview

Face-to-face interview

Supplementary notes

* n (2014) = 2,016; n (2015) = 2,052; n (2016) = 2;022; m (2017) = 2,386

Original survey question: "And which of these statements best describes how you feel about the frequency of advertising breaks on the other commercial channels – all the other channels with adverts except for ITV1, Channel 4 and Channel 5. So, for example, ITV2, More4, Sky 1, The Discovery Channel, MTV."

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