In 2023, Corona was the highest-valued Mexican brand, with a brand value of approximately 7.4 billion U.S. dollars. Claro - a telecom group - ranked second with a brand value of nearly 5.5 billion dollars.
Corona: well-known beer brand
Corona is a Mexican beer brand majorly owned by international brewing giant Anheuser-Busch. In 2023, the beer, known for its bright color and signature crown logo, shared first place with Bud Light among the leading beer brands by brand awareness in the United States. Budweiser and Heineken followed. In 2023, Anheuser-Busch InBev was the largest beer company in the world by sales, beating its competitors such as Heineken Holding and Asahi Group Holdings.
Mexican powerhouse: Petróleos Mexicanos
Established in 1938, Petróleos Mexicanos, commonly known as Pemex, is a state-owned national oil corporation. In 2022, the petroleum powerhouse ranked second among Latin America's leading oil and gas companies based on sales revenue. That year, the giant corporation was the leading Mexican company based on net revenue, with roughly 2.4 trillion Mexican pesos generated. América Móvil followed with a net revenue of approximately 845 billion pesos.
Leading Mexican brands worldwide in 2023, by brand value
(in billion U.S. dollars)
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Brand Finance. (September 26, 2023). Leading Mexican brands worldwide in 2023, by brand value (in billion U.S. dollars) [Graph]. In Statista. Retrieved October 31, 2024, from https://www.statista.com/statistics/570723/most-valuable-brands-of-mexico/
Brand Finance. "Leading Mexican brands worldwide in 2023, by brand value (in billion U.S. dollars)." Chart. September 26, 2023. Statista. Accessed October 31, 2024. https://www.statista.com/statistics/570723/most-valuable-brands-of-mexico/
Brand Finance. (2023). Leading Mexican brands worldwide in 2023, by brand value (in billion U.S. dollars). Statista. Statista Inc.. Accessed: October 31, 2024. https://www.statista.com/statistics/570723/most-valuable-brands-of-mexico/
Brand Finance. "Leading Mexican Brands Worldwide in 2023, by Brand Value (in Billion U.S. Dollars)." Statista, Statista Inc., 26 Sep 2023, https://www.statista.com/statistics/570723/most-valuable-brands-of-mexico/
Brand Finance, Leading Mexican brands worldwide in 2023, by brand value (in billion U.S. dollars) Statista, https://www.statista.com/statistics/570723/most-valuable-brands-of-mexico/ (last visited October 31, 2024)
Leading Mexican brands worldwide in 2023, by brand value (in billion U.S. dollars) [Graph], Brand Finance, September 26, 2023. [Online]. Available: https://www.statista.com/statistics/570723/most-valuable-brands-of-mexico/