Burger King customers in Germany on healthy eating compared to population in 2021

Burger King customers in Germany who agree with the statement "I value healthy eating, even if it costs more," compared with the population as of 2021

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Release date

November 2021

Region

Germany

Survey time period

2021

Age group

14 years and older

Special properties

German-speaking population

Method of interview

Computer-assisted personal interviews (CAPI)

Supplementary notes

For this evaluation, Burger King customers were defined as those who eat there at least once a month.

Total sample information:

2020: 23,138 respondents, projection to 70.63 million

Information on the target group "Burger King customers"
2020: 3,893 respondents, projection to 11.69 million people
More information on the methodology can be found here.

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