This statistic illustrates the share of respondents who were aware of the product placement symbol on TV in the United Kingdom (UK) in 2017, broken down by social grade. Of ABC1 social grade respondents, 14 percent had seen and were able to correctly identify the symbol, compared with 11 percent of C2DE social grade respondents.
Share of respondents who had seen and were able to correctly identify the product placement symbol on television in the United Kingdom (UK) in 2017, by social grade
Characteristic
ABC1
C2DE
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Original survey question: "Have you ever noticed this symbol featured at the beginning or end of a TV programme, or following an advertising break? IF YES - Do you know what this symbol is used for?"
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Ofcom. (July 7, 2018). Share of respondents who had seen and were able to correctly identify the product placement symbol on television in the United Kingdom (UK) in 2017, by social grade [Graph]. In Statista. Retrieved August 25, 2024, from https://www.statista.com/statistics/569914/tv-programs-awareness-of-product-placement-by-social-grade-uk/
Ofcom. "Share of respondents who had seen and were able to correctly identify the product placement symbol on television in the United Kingdom (UK) in 2017, by social grade." Chart. July 7, 2018. Statista. Accessed August 25, 2024. https://www.statista.com/statistics/569914/tv-programs-awareness-of-product-placement-by-social-grade-uk/
Ofcom. (2018). Share of respondents who had seen and were able to correctly identify the product placement symbol on television in the United Kingdom (UK) in 2017, by social grade. Statista. Statista Inc.. Accessed: August 25, 2024. https://www.statista.com/statistics/569914/tv-programs-awareness-of-product-placement-by-social-grade-uk/
Ofcom. "Share of Respondents Who Had Seen and Were Able to Correctly Identify The Product Placement Symbol on Television in The United Kingdom (Uk) in 2017, by Social Grade." Statista, Statista Inc., 7 Jul 2018, https://www.statista.com/statistics/569914/tv-programs-awareness-of-product-placement-by-social-grade-uk/
Ofcom, Share of respondents who had seen and were able to correctly identify the product placement symbol on television in the United Kingdom (UK) in 2017, by social grade Statista, https://www.statista.com/statistics/569914/tv-programs-awareness-of-product-placement-by-social-grade-uk/ (last visited August 25, 2024)
Share of respondents who had seen and were able to correctly identify the product placement symbol on television in the United Kingdom (UK) in 2017, by social grade [Graph], Ofcom, July 7, 2018. [Online]. Available: https://www.statista.com/statistics/569914/tv-programs-awareness-of-product-placement-by-social-grade-uk/
