This statistic illustrates the share of respondents who were aware of the product placement symbol on TV in the United Kingdom (UK) in 2017, broken down by age group. Of respondents over the age of 65, 82 percent had never seen the symbol before, compared with 61 percent of 16 to 34 year-olds.
Share of respondents who had seen and were able to correctly identify the product placement symbol on TV in the United Kingdom (UK) in 2017, by age group
* n (16-34) = 682; n (35-54) = 850; n (55-64) = 331; n (65+) = 450.
Original survey question: "Have you ever noticed this symbol featured at the beginning or end of a TV programme, or following an advertising break? IF YES - Do you know what this symbol is used for?"
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Ofcom. (July 7, 2018). Share of respondents who had seen and were able to correctly identify the product placement symbol on TV in the United Kingdom (UK) in 2017, by age group [Graph]. In Statista. Retrieved December 30, 2024, from https://www.statista.com/statistics/569909/tv-programs-awareness-of-product-placement-by-age-group-uk/
Ofcom. "Share of respondents who had seen and were able to correctly identify the product placement symbol on TV in the United Kingdom (UK) in 2017, by age group." Chart. July 7, 2018. Statista. Accessed December 30, 2024. https://www.statista.com/statistics/569909/tv-programs-awareness-of-product-placement-by-age-group-uk/
Ofcom. (2018). Share of respondents who had seen and were able to correctly identify the product placement symbol on TV in the United Kingdom (UK) in 2017, by age group. Statista. Statista Inc.. Accessed: December 30, 2024. https://www.statista.com/statistics/569909/tv-programs-awareness-of-product-placement-by-age-group-uk/
Ofcom. "Share of Respondents Who Had Seen and Were Able to Correctly Identify The Product Placement Symbol on Tv in The United Kingdom (Uk) in 2017, by Age Group." Statista, Statista Inc., 7 Jul 2018, https://www.statista.com/statistics/569909/tv-programs-awareness-of-product-placement-by-age-group-uk/
Ofcom, Share of respondents who had seen and were able to correctly identify the product placement symbol on TV in the United Kingdom (UK) in 2017, by age group Statista, https://www.statista.com/statistics/569909/tv-programs-awareness-of-product-placement-by-age-group-uk/ (last visited December 30, 2024)
Share of respondents who had seen and were able to correctly identify the product placement symbol on TV in the United Kingdom (UK) in 2017, by age group [Graph], Ofcom, July 7, 2018. [Online]. Available: https://www.statista.com/statistics/569909/tv-programs-awareness-of-product-placement-by-age-group-uk/
