Awareness of product placement symbol on TV in the United Kingdom (UK) 2014-2017

Published by
A. Guttmann,
Jan 6, 2023
This statistic illustrates the share of respondents who were aware of the product placement symbol on television in the United Kingdom (UK) from 2014 to 2017. In 2017, 13 percent of respondents had seen and were able to correctly identify the symbol.

Share of respondents who had seen and were able to correctly identify the product placement symbol on TV in the United Kingdom (UK) from 2014 to 2017

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Release date

July 2018

Region

United Kingdom

Survey time period

2014 to 2017

Number of respondents

2,313*

Age group

16 years and older

Special properties

all with any TV sets

Method of interview

Face-to-face interview

Supplementary notes

*n (2017) = 2,313; n (2016) = 2,069; n (2015) = 2,052; n (2014) = 2,016.

Original survey question: "Have you ever noticed this symbol featured at the beginning or end of a TV programme, or following an advertising break? IF YES –Do you know what this symbol is used for?"

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