Distribution of social media used in France 2016-2018
Although the proportion of respondents saying they used Facebook decreased, the overall number of Facebook users in France is expected to reach 33.88 million people by 2022, an increase of 4.39 million users from 2015.
The penetration rate of social media services in France was highest among 18-24 year olds. 94 percent of respondents in this age group reported using social media services, dropping to 82 percent of respondents among those aged 25-39 years. Among the general French population, 56 percent of respondents reported using social media in any form during 2016, up from just 36 percent in 2010.
Globally, Facebook is by far the most popular social networking platform, with 2.234 billion active users. WhatsApp - also owned by Facebook - is second with 1.5 billion active users, ahead of YouTube's one billion active users.