Social media users in Switzerland 2020-2029

The number of social media users in in Switzerland was forecast to continuously increase between 2024 and 2029 by in total 1.2 million users (+16.44 percent). After the ninth consecutive increasing year, the social media user base is estimated to reach 8.46 million users and therefore a new peak in 2029. Notably, the number of social media users of was continuously increasing over the past years.
The shown figures regarding social media users have been derived from survey data that has been processed to estimate missing demographics.The shown data are an excerpt of Statista's Key Market Indicators (KMI). The KMI are a collection of primary and secondary indicators on the macro-economic, demographic and technological environment in up to 150 countries and regions worldwide. All indicators are sourced from international and national statistical offices, trade associations and the trade press and they are processed to generate comparable data sets (see supplementary notes under details for more information).