Number of social network users in Poland 2023-2029
The number of monthly active social network users in Poland is projected to reach 33.8 million in 2029.
Increasing Social Media Penetration
In 2023, over 72 percent of respondents used social media in Poland, marking a 12 percentage point increase compared to 2016. This substantial growth in social media usage demonstrates a cultural shift towards increased digital connectivity and engagement. Additionally, young adults between 18 and 24 years old were the most likely to be registered on social media platforms, with 99 percent of respondents in this age group. This highlights the widespread adoption of social networking sites among the younger demographic, indicating a strong potential for continued growth in social media user numbers in the coming years.
Facebook and YouTube dominate social networking in Poland
Facebook and YouTube are the two leading social networking platforms in Poland, with YouTube experiencing higher engagement rates than Facebook. In terms of time spent using both Facebook and YouTube, women between the ages of 55 and 75 spent the most time on these apps.
