The graph shows data on the familiarity with selected advertising/marketing types in the United States as of April 2016. During a survey, 77 percent of respondents stated they had at least heard of product placement.
Familiarity with selected advertising/marketing types in the United States as of April 2017
Characteristic
Share of respondents who at least heard of the type
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Harris Poll. (April 13, 2016). Familiarity with selected advertising/marketing types in the United States as of April 2017 [Graph]. In Statista. Retrieved September 26, 2024, from https://www.statista.com/statistics/568940/familiarity-advertising-marketing-usa/
Harris Poll. "Familiarity with selected advertising/marketing types in the United States as of April 2017." Chart. April 13, 2016. Statista. Accessed September 26, 2024. https://www.statista.com/statistics/568940/familiarity-advertising-marketing-usa/
Harris Poll. (2016). Familiarity with selected advertising/marketing types in the United States as of April 2017. Statista. Statista Inc.. Accessed: September 26, 2024. https://www.statista.com/statistics/568940/familiarity-advertising-marketing-usa/
Harris Poll. "Familiarity with Selected Advertising/Marketing Types in The United States as of April 2017." Statista, Statista Inc., 13 Apr 2016, https://www.statista.com/statistics/568940/familiarity-advertising-marketing-usa/
Harris Poll, Familiarity with selected advertising/marketing types in the United States as of April 2017 Statista, https://www.statista.com/statistics/568940/familiarity-advertising-marketing-usa/ (last visited September 26, 2024)
Familiarity with selected advertising/marketing types in the United States as of April 2017 [Graph], Harris Poll, April 13, 2016. [Online]. Available: https://www.statista.com/statistics/568940/familiarity-advertising-marketing-usa/