Number of Facebook users in Poland 2017-2028
According to the forecast presented, the number of monthly active Facebook users is projected to reach 25.7 million individuals in Poland in 2028.
Facebook connects the Poles
The term “active users” refers to the number of individuals who continue to visit a virtual place and interact with its functions within a chosen timeframe (e.g. on a monthly or weekly basis). This can be calculated by observing the logging-in rates or analyzing users’ engagement with the platform’s contents. At the moment, Facebook is one of the most popular and engaging social networking platforms for Polish Internet users, with over 68 percent of Poles visiting the domain in 2024.
Demographics of Polish Facebook users
The leading age group for the platform’s use was 25 to 34 years, with women accounting for almost 13 percent of the platform users in this age group. Facebook is projected to reach 71 percent of the total Polish population in 2027.
