This statistic shows the share of travel bookings in Germany from 2017 to 2021, by brand and price. In 2021, 25.6 percent reported paying attention to the brand when booking a trip.
When booking a trip, do you generally pay more attention to the brand of the travel agency or the price?
Information on basic sample:
The survey is based on the German-speaking population aged 14 years and older.
Information on random sample:
2013: 23,083 respondents, projected base of 70.33 million
2014: 23,093 respondents, projected base of 70.52 million
2015: 23,090 respondents, projected base of 69.24 million
2016: 23,102 respondents, projected base of 69.56 million
2017: 23,106 respondents, projected base of 70.09 million
2018: 23,086 respondents, projected base of 70.45 million
2019: 23,120 respondents, projected base of 70.60 million
The figures refer to the following studies: 2013: VuMA 2014; 2014: VuMA 2015; 2015: VuMA 2016; 2016: VuMA 2017; 2017: VuMA 2018; 2018: VuMA 2019; 2019: VuMA 2020
You can find more information on the methodology of the study here.
Figures have been rounded for easier understanding.
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VuMA (Arbeitsgemeinschaft Verbrauchs- und Medienanalyse). (November 17, 2021). When booking a trip, do you generally pay more attention to the brand of the travel agency or the price? [Graph]. In Statista. Retrieved November 21, 2024, from https://www.statista.com/statistics/568459/travel-booking-brand-price-awareness-germany/
VuMA (Arbeitsgemeinschaft Verbrauchs- und Medienanalyse). "When booking a trip, do you generally pay more attention to the brand of the travel agency or the price?." Chart. November 17, 2021. Statista. Accessed November 21, 2024. https://www.statista.com/statistics/568459/travel-booking-brand-price-awareness-germany/
VuMA (Arbeitsgemeinschaft Verbrauchs- und Medienanalyse). (2021). When booking a trip, do you generally pay more attention to the brand of the travel agency or the price?. Statista. Statista Inc.. Accessed: November 21, 2024. https://www.statista.com/statistics/568459/travel-booking-brand-price-awareness-germany/
VuMA (Arbeitsgemeinschaft Verbrauchs- und Medienanalyse). "When Booking a Trip, Do You Generally Pay More Attention to The Brand of The Travel Agency or The Price?." Statista, Statista Inc., 17 Nov 2021, https://www.statista.com/statistics/568459/travel-booking-brand-price-awareness-germany/
VuMA (Arbeitsgemeinschaft Verbrauchs- und Medienanalyse), When booking a trip, do you generally pay more attention to the brand of the travel agency or the price? Statista, https://www.statista.com/statistics/568459/travel-booking-brand-price-awareness-germany/ (last visited November 21, 2024)
When booking a trip, do you generally pay more attention to the brand of the travel agency or the price? [Graph], VuMA (Arbeitsgemeinschaft Verbrauchs- und Medienanalyse), November 17, 2021. [Online]. Available: https://www.statista.com/statistics/568459/travel-booking-brand-price-awareness-germany/
