This statistic shows the share of travel bookings in Germany from 2017 to 2021, by brand and price. In 2021, 25.6 percent reported paying attention to the brand when booking a trip.
When booking a trip, do you generally pay more attention to the brand of the travel agency or the price?
Information on basic sample:
The survey is based on the German-speaking population aged 14 years and older.
Information on random sample:
2013: 23,083 respondents, projected base of 70.33 million
2014: 23,093 respondents, projected base of 70.52 million
2015: 23,090 respondents, projected base of 69.24 million
2016: 23,102 respondents, projected base of 69.56 million
2017: 23,106 respondents, projected base of 70.09 million
2018: 23,086 respondents, projected base of 70.45 million
2019: 23,120 respondents, projected base of 70.60 million
The figures refer to the following studies: 2013: VuMA 2014; 2014: VuMA 2015; 2015: VuMA 2016; 2016: VuMA 2017; 2017: VuMA 2018; 2018: VuMA 2019; 2019: VuMA 2020
You can find more information on the methodology of the study here.
Figures have been rounded for easier understanding.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
VuMA (Arbeitsgemeinschaft Verbrauchs- und Medienanalyse). (November 17, 2021). When booking a trip, do you generally pay more attention to the brand of the travel agency or the price? [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/568459/travel-booking-brand-price-awareness-germany/
VuMA (Arbeitsgemeinschaft Verbrauchs- und Medienanalyse). "When booking a trip, do you generally pay more attention to the brand of the travel agency or the price?." Chart. November 17, 2021. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/568459/travel-booking-brand-price-awareness-germany/
VuMA (Arbeitsgemeinschaft Verbrauchs- und Medienanalyse). (2021). When booking a trip, do you generally pay more attention to the brand of the travel agency or the price?. Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/568459/travel-booking-brand-price-awareness-germany/
VuMA (Arbeitsgemeinschaft Verbrauchs- und Medienanalyse). "When Booking a Trip, Do You Generally Pay More Attention to The Brand of The Travel Agency or The Price?." Statista, Statista Inc., 17 Nov 2021, https://www.statista.com/statistics/568459/travel-booking-brand-price-awareness-germany/
VuMA (Arbeitsgemeinschaft Verbrauchs- und Medienanalyse), When booking a trip, do you generally pay more attention to the brand of the travel agency or the price? Statista, https://www.statista.com/statistics/568459/travel-booking-brand-price-awareness-germany/ (last visited December 22, 2024)
When booking a trip, do you generally pay more attention to the brand of the travel agency or the price? [Graph], VuMA (Arbeitsgemeinschaft Verbrauchs- und Medienanalyse), November 17, 2021. [Online]. Available: https://www.statista.com/statistics/568459/travel-booking-brand-price-awareness-germany/
