Ranking of daily newspapers in Denmark 2018, by reader number

As of 2018, B.T.metro (former MX/Metroxpress) was the newspaper with the highest number of readers in Denmark. That year, about 343 thousand people read the printed version of the newspaper. Second came Politiken, with 245 thousand readers. The most consumed regional daily newspaper in the Scandinavian country was Jydske Vestkysten, with roughly 121 thousand Danes reading it.

How has the Danish newspaper industry developed recently?

As was the case for other traditional media, reading printed newspapers is becoming less popular. In 2018, the daily newspaper coverage in Denmark amounted to 33 percent. By contrast, in 2010, over half of Danes used this medium on a daily basis. Additionally, a survey from 2019 found that online newspapers were more used as a news source than the printed versions.

Which Danish newspaper company owns the most popular newspapers?

Berlingske Media’s printed newspapers, which include B.T.metro, the national daily newspaper Berlingske, the tabloid B.T., and the weekly Weekendavisen, recorded the highest number of weekly readers as of 2018. The second most popular publisher in the newspaper industry was JP/Politikens Hus. Roughly 1.1 million read its newspapers Politiken, JyllandsPosten, as well as Ekstra Bladet.