US: sports and swimwear market revenue 2018-2028

The value of the sports and swimwear market in the United States stood at roughly 76 billion U.S. dollars in 2023 and is forecast to exceed 90 billion U.S. dollars by 2028.

Sports and swimwear market segments

With each consecutive year, women’s sports and swimwear revenue in the United States far exceeded that of men and children. While the country’s male sports and swimwear segment generated approximately 22 billion U.S. dollars’ worth of revenue in 2023, and the equivalent for kids brought about some 12.6 billion, revenue of the women’s sports and swimwear market reached more than both of those segments combined.

Why is the sportswear market growing?

The sportswear market has benefitted from changing consumer trends over recent years. The rise of streetwear culture has led to greater demand from teenagers, while a greater interest in fitness has resulted in adults seeking comfortable yet fashionable clothing. Nike has a dominant share of the sportswear market in the United States and is regarded highly by both teenagers and adults. Around three in 10 teenagers ranked Nike as their top clothing brand.

Revenue of the sports and swimwear market in the United States from 2018 to 2028 (in million U.S. dollars)

Characteristic	Revenue in million U.S. dollars
-	-
-	-
-	-
-	-
-	-
-	-
-	-
-	-
-	-
-	-
-	-

Download

Source

Show detailed source information?

Already a member?

Sources

Use Ask Statista Research Service

Release date

February 2024

More information

Region

United States

Survey time period

February 2024

Supplementary notes

Data shown is using current exchange rates and reflects market impacts of the Russia-Ukraine war.

The market for Sports & Swimwear consists of sports-inspired and performance apparel as well as swimwear for men, women, and children.
Sports-Inspired Apparel (men) consists of sportswear products for men that are no longer only intended for training but are increasingly shaping everyday clothing, therefore combining the two words “athletic” and “leisure” into the fashion buzzword “athleisure.” These outfits can include products like yoga pants, hoodies, and sweatpants that have an athletic appearance but do not necessarily have to be designed for high-intensity activities. With greater choice and availability, sports-inspired products are gaining popularity with consumers who seek to integrate sporty designs into their everyday wardrobe, and they are worn during athletic activities but also on other occasions, e.g., at work or school. The indication of quantities in some parts of this market segment was converted to quantity equivalents in order to ensure an improved comparability. Clothing that has been specially designed for sports purposes is excluded and can be found in the Performance Apparel segment.
Performance Apparel (men) refers to garments for men that are designed to fulfill a certain purpose or function, keeping the wearer cool, dry, and comfortable during sporting activities and physical exercise. Typical sport-specific products mainly include tracksuits and jogging suits, shorts, as well as training shirts and tops. The volume data has been converted from kilograms to units in some countries using a typical unit size of 280 grams (upper and lower body of typical running gear). The world’s biggest sportswear manufacturers are Nike, Adidas, Under Armour, and Puma.
Sports-Inspired Apparel (women) consists of sportswear products for women that are no longer only intended for training but are increasingly shaping everyday clothing, therefore combining the two words “athletic” and “leisure” into the fashion buzzword “athleisure.” These outfits can include products like yoga pants, hoodies, and sweatpants that have an athletic appearance but do not necessarily have to be designed for high-intensity activities. With greater choice and availability, sports-inspired products are gaining popularity with consumers who seek to integrate sporty designs into their everyday wardrobe, and they are worn during athletic activities but also on other occasions, e.g., at work or school. Clothing that has been specially designed for sports purposes is excluded and can be found in the Performance Apparel segment.
Performance Apparel (women) refers to garments for women that are designed to fulfill a certain purpose or function, keeping the wearer cool, dry, and comfortable during sporting activities and physical exercise. Typical sport-specific products mainly include tracksuits and jogging suits, shorts, as well as training shirts and tops. The volume data has been converted from kilograms to units in some countries using a typical unit size of 280 grams (upper and lower body of typical running gear). The world’s biggest sportswear manufacturers are Nike, Adidas, Under Armour, and Puma.
Sportswear (children) refers to garments for children that are designed to fulfill a certain purpose or function, keeping the wearer cool, dry, and comfortable during sporting activities and physical exercise but does also include sportswear products that are shaping everyday clothing. Typical sport-specific products mainly include tracksuits and jogging suits, shorts, as well as training shirts and tops, however, also products like hoodies and sweatpants that have an athletic appearance but do not necessarily have to be designed for high-intensity activities are included. The volume data has been converted from kilograms to units in some countries using a typical unit size of 280 grams (upper and lower body of typical running gear).

All figures are estimate. A detailed methodology can be found in the Statista Consumer Market Outlook.

Citation formats