The statistic shows data on the digital banner advertising engagement time in the United States and Europe in the first half of 2015, by industry and ad format. On average, a mobile automotive banner ad engaged a viewer for 11 seconds in the presented period.
Digital banner advertising engagement time in the United States and Europe in 1st half 2015, by industry and ad format
(in seconds)
on Adform platform only / includes standard, video, rich media and mobile banner ads
Supplementary notes
Analysed data come from Adform platform only. Larger metrics may vary.
The source provides the following explanations:
1. Engagement time is "average time spent engaging with a banner (i.e. mouse over time, video play time, banner exansion time)."
2. "Data is based on an analysis of nearly 140 thousand campaigns encompassing more than 16 billion impressions delivered in the first half year of 2015."
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Adform. (November 30, 2015). Digital banner advertising engagement time in the United States and Europe in 1st half 2015, by industry and ad format (in seconds) [Graph]. In Statista. Retrieved October 02, 2024, from https://www.statista.com/statistics/567992/banner-ad-engagement-time/
Adform. "Digital banner advertising engagement time in the United States and Europe in 1st half 2015, by industry and ad format (in seconds)." Chart. November 30, 2015. Statista. Accessed October 02, 2024. https://www.statista.com/statistics/567992/banner-ad-engagement-time/
Adform. (2015). Digital banner advertising engagement time in the United States and Europe in 1st half 2015, by industry and ad format (in seconds). Statista. Statista Inc.. Accessed: October 02, 2024. https://www.statista.com/statistics/567992/banner-ad-engagement-time/
Adform. "Digital Banner Advertising Engagement Time in The United States and Europe in 1st Half 2015, by Industry and Ad Format (in Seconds)." Statista, Statista Inc., 30 Nov 2015, https://www.statista.com/statistics/567992/banner-ad-engagement-time/
Adform, Digital banner advertising engagement time in the United States and Europe in 1st half 2015, by industry and ad format (in seconds) Statista, https://www.statista.com/statistics/567992/banner-ad-engagement-time/ (last visited October 02, 2024)
Digital banner advertising engagement time in the United States and Europe in 1st half 2015, by industry and ad format (in seconds) [Graph], Adform, November 30, 2015. [Online]. Available: https://www.statista.com/statistics/567992/banner-ad-engagement-time/
