Most popular categories for online purchases in Norway 2023, by gender

Published by Statista Research Department, Jun 10, 2024

In Norway, 62 percent of males reported buying films or music online in the past 12 months, making them the most popular category for men. Clothes and sports goods orders were the most popular category for women, at 62 percent.

Most purchased product categories online in Norway in 2023, by gender

CharacteristicWomenMen
Clothes/sports goods 62% 42%
Films/music 60% 62%
Travel or holiday accommodation 60% 57%
Cosmetics, beauty or wellness products 44% 15%
Books/magazines/newspapers/e-learning material 43% 40%
Tickets for events 42% 40%
Deliveries/take-away from restaurants 41% 41%
Shares/financial services/insurances 30% 50%
Household goods 23% 19%
Food/groceries 17% 16%
Children toys or childcare items 14% 8%
Cleaning or personal hygiene products 13% 9%
Computer hardware 12% 21%
Showing entries 1 to 13 (15 entries in total)
Created with Highcharts 7.2.2Share of online shoppers42%42%62%62%57%57%15%15%40%40%40%40%41%41%50%50%19%19%16%16%8%8%9%9%21%21%24%24%22%22%62%62%60%60%60%60%44%44%43%43%42%42%41%41%30%30%23%23%17%17%14%14%13%13%12%12%11%11%11%11%WomenMenClothes/sports goodsFilms/musicTravel or holiday accommodationCosmetics, beauty or wellness productsBooks/magazines/newspapers/e-learning materialTickets for eventsDeliveries/take-away from restaurantsShares/financial services/insurancesHousehold goodsFood/groceriesChildren toys or childcare itemsCleaning or personal hygiene productsComputer hardwareComputer softwareElectronic equipment
0%5%10%15%20%25%30%35%40%45%50%55%60%65%70%

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Release date

2023

Region

Norway

Survey time period

2023

Age group

16 to 79 year olds

Special properties

consumers who have shopped online over the past 12 months

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