In 2022, Facebook's penetration rate in Portugal stood at 69.07 percent, an increase of around one percent from the previous year. In the coming years, the social media platform's reach will continue to grow, and by 2027 it is estimated that over 71 percent of Portugal's population will use the service. Additionally, Facebook accounted for over 80 percent of all mobile social media site visits in Portugal.
Facebook usage penetration in Portugal from 2018 to 2027
Characteristic
Share of internet users
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Statista. (June 15, 2022). Facebook usage penetration in Portugal from 2018 to 2027 [Graph]. In Statista. Retrieved August 24, 2024, from https://www.statista.com/statistics/567082/predicted-facebook-user-penetration-rate-portugal/
Statista. "Facebook usage penetration in Portugal from 2018 to 2027." Chart. June 15, 2022. Statista. Accessed August 24, 2024. https://www.statista.com/statistics/567082/predicted-facebook-user-penetration-rate-portugal/
Statista. (2022). Facebook usage penetration in Portugal from 2018 to 2027. Statista. Statista Inc.. Accessed: August 24, 2024. https://www.statista.com/statistics/567082/predicted-facebook-user-penetration-rate-portugal/
Statista. "Facebook Usage Penetration in Portugal from 2018 to 2027." Statista, Statista Inc., 15 Jun 2022, https://www.statista.com/statistics/567082/predicted-facebook-user-penetration-rate-portugal/
Statista, Facebook usage penetration in Portugal from 2018 to 2027 Statista, https://www.statista.com/statistics/567082/predicted-facebook-user-penetration-rate-portugal/ (last visited August 24, 2024)
Facebook usage penetration in Portugal from 2018 to 2027 [Graph], Statista, June 15, 2022. [Online]. Available: https://www.statista.com/statistics/567082/predicted-facebook-user-penetration-rate-portugal/