Portugal: Facebook usage penetration 2018-2027

Published by Beatriz Luz, Aug 5, 2024
In 2022, Facebook's penetration rate in Portugal stood at 69.07 percent, an increase of around one percent from the previous year. In the coming years, the social media platform's reach will continue to grow, and by 2027 it is estimated that over 71 percent of Portugal's population will use the service. Additionally, Facebook accounted for over 80 percent of all mobile social media site visits in Portugal.

Facebook usage penetration in Portugal from 2018 to 2027

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Release date

June 2022

Region

Portugal

Survey time period

2018 to 2027

Special properties

internet users who access their Facebook account via any device at least once per month

Supplementary notes

* Forecast

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