This survey shows the main reasons why online shoppers did impulsive purchases in 2015 in Norway. 25 percent of the respondents replied that social media led them to do an impulsive purchase.
Reasons for impulsive purchasing among consumers in Norway in 2015
Characteristic
Share of respondents
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* 6,268 Nordic respondents completed Norway Post survey, 3,035 Nordic participated in Klarna's survey and 464 webshops were interviewed via the phone. This survey presents numbers for Norwegian respondents only.
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Bring. (May 12, 2016). Reasons for impulsive purchasing among consumers in Norway in 2015 [Graph]. In Statista. Retrieved August 25, 2024, from https://www.statista.com/statistics/566851/reasons-for-impulse-purchases-in-norway/
Bring. "Reasons for impulsive purchasing among consumers in Norway in 2015." Chart. May 12, 2016. Statista. Accessed August 25, 2024. https://www.statista.com/statistics/566851/reasons-for-impulse-purchases-in-norway/
Bring. (2016). Reasons for impulsive purchasing among consumers in Norway in 2015. Statista. Statista Inc.. Accessed: August 25, 2024. https://www.statista.com/statistics/566851/reasons-for-impulse-purchases-in-norway/
Bring. "Reasons for Impulsive Purchasing among Consumers in Norway in 2015." Statista, Statista Inc., 12 May 2016, https://www.statista.com/statistics/566851/reasons-for-impulse-purchases-in-norway/
Bring, Reasons for impulsive purchasing among consumers in Norway in 2015 Statista, https://www.statista.com/statistics/566851/reasons-for-impulse-purchases-in-norway/ (last visited August 25, 2024)
Reasons for impulsive purchasing among consumers in Norway in 2015 [Graph], Bring, May 12, 2016. [Online]. Available: https://www.statista.com/statistics/566851/reasons-for-impulse-purchases-in-norway/