Italy: video games sales value by PEGI rating 2021

In Italy, video games for children represent a significant part of the market. Data from 2021 reported that video games suitable for players aged 3 and older represented 42.5 percent of the market. In contrast, games suitable for persons above 18 years held 24.5 percent of the market. Similarly, the mentioned games categories held 38 and 28 percent of sales volume, respectively. Games are classified according to the Pan European Game Information rating system.

Distribution of video game sales value in Italy in 2021, by PEGI rating system

Characteristic	Share of sales value
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Release date

March 2022

More information

Region

Italy

Survey time period

2021

Supplementary notes

Pan European Game Information (PEGI) is a European video game content rating system helping Europeans consumers make decisions on buying computer games.
PEGI 3: Suitable for ages 3 and older. May contain very mild violence in an appropriate context for younger children, but neither bad language nor frightening content is allowed.
PEGI 7: Suitable for ages 7 and older. May contain mild or unrealistic violence (e.g. violence in a cartoon context), or elements that can be frightening to younger children.
PEGI 12: Suitable for ages 12 and older. May contain violence in either a fantasy context or a sporting action, profanity, mild sexual references or innuendo, or gambling.
PEGI 16: Suitable for ages 16 and older. May contain explicit or realistic-looking violence, strong language, sexual references or content, gambling, or encouragement of drug use.
PEGI 18: Unsuitable for persons under 18. May contain extreme or graphic violence, including "violence towards defenseless people" and "multiple, motiveless killing", strong language, strong sexual content, gambling, drug glamorization, or discrimination.

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