This statistic shows the number of people in Germany who prefer ski vacations from 2019 to 2023. In 2023, around 13.6 million German travelers preferred ski vacations. Numbers did not change significantly during the specified timeline. The Allensbach Market and Advertising Media Analysis (Allensbacher Markt- und Werbeträgeranalyse or AWA in German) determines attitudes, consumer habits and media usage of the population in Germany on a broad statistical basis.
Number of people in Germany who prefer ski vacations from 2019 to 2023
(in millions)
Sample information:
Base is the German-speaking population aged 14 and over in private households with main place of residence in the Federal Republic of Germany.
Total sample information:
2019: 23,318 respondents, representing 70.60 million people
2020: 23,191 respondents, representing 70.64 million people
2021: 22,563 respondents, representing 70.54 million people
2022: 23,015 respondents, representing 70.60 million people
2023: 23,524 respondents, representing 70.08 million people
More information on the methodology can be found here.
This question was asked in the survey in the following wording: "There are different types of holiday trips. Which of the vacation trips written here are appealing to you? (circle all) - ski vacation, winter vacation."
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IfD Allensbach. (June 19, 2023). Number of people in Germany who prefer ski vacations from 2019 to 2023 (in millions) [Graph]. In Statista. Retrieved December 31, 2024, from https://www.statista.com/statistics/566576/ski-vacations-germany/
IfD Allensbach. "Number of people in Germany who prefer ski vacations from 2019 to 2023 (in millions)." Chart. June 19, 2023. Statista. Accessed December 31, 2024. https://www.statista.com/statistics/566576/ski-vacations-germany/
IfD Allensbach. (2023). Number of people in Germany who prefer ski vacations from 2019 to 2023 (in millions). Statista. Statista Inc.. Accessed: December 31, 2024. https://www.statista.com/statistics/566576/ski-vacations-germany/
IfD Allensbach. "Number of People in Germany Who Prefer Ski Vacations from 2019 to 2023 (in Millions)." Statista, Statista Inc., 19 Jun 2023, https://www.statista.com/statistics/566576/ski-vacations-germany/
IfD Allensbach, Number of people in Germany who prefer ski vacations from 2019 to 2023 (in millions) Statista, https://www.statista.com/statistics/566576/ski-vacations-germany/ (last visited December 31, 2024)
Number of people in Germany who prefer ski vacations from 2019 to 2023 (in millions) [Graph], IfD Allensbach, June 19, 2023. [Online]. Available: https://www.statista.com/statistics/566576/ski-vacations-germany/
