The highest share of McDonald’s customers in Germany was recorded among the 20 to 29 age group, followed by those aged 30 to 39 years. McDonald’s ranked as the most visited fast food restaurant in the country.
To go or not to go
Mcdonald’s recorded fluctuating, though mostly stable revenue in Germany in recent years. While being the most popular fast food establishment in Germany, roughly a third of the German population stated they never visited McDonald’s and a quarter of consumers did so rarely. The same was true for millennials.
Big Mac prices
Globally, McDonald’s has shifted towards a franchise concept rather than continuing with company owned restaurants. One of its most famous products, the Big Mac, varies greatly in price around the world, with the most expensive one recorded in Switzerland.
Share of McDonald's customers compared to the population in Germany in 2021, by age
For this survey McDonald's customers were those who ate there at least once a month.
Total sample information:
2021: 23,299 respondents, projection to 70.54 million people
Information on the target group "McDonald's customers":
6,951 respondents, projection to 21.43 million people
More information on the methodology can be found here and in the report.
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VuMA. (November 17, 2021). Share of McDonald's customers compared to the population in Germany in 2021, by age [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/565636/mcdonalds-customers-germany/
VuMA. "Share of McDonald's customers compared to the population in Germany in 2021, by age." Chart. November 17, 2021. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/565636/mcdonalds-customers-germany/
VuMA. (2021). Share of McDonald's customers compared to the population in Germany in 2021, by age. Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/565636/mcdonalds-customers-germany/
VuMA. "Share of Mcdonald's Customers Compared to The Population in Germany in 2021, by Age." Statista, Statista Inc., 17 Nov 2021, https://www.statista.com/statistics/565636/mcdonalds-customers-germany/
VuMA, Share of McDonald's customers compared to the population in Germany in 2021, by age Statista, https://www.statista.com/statistics/565636/mcdonalds-customers-germany/ (last visited December 22, 2024)
Share of McDonald's customers compared to the population in Germany in 2021, by age [Graph], VuMA, November 17, 2021. [Online]. Available: https://www.statista.com/statistics/565636/mcdonalds-customers-germany/
