In 2023, broadcaster video-on-demand (BVoD) ad spending had the highest growth rate among digital ad formats in the United Kingdom (UK), increasing by 15.9 percent year-on-year. In the two following years, BVoD will remain the fastest-growing digital ad format in the UK.
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* For commercial use only
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Everything on "Digital advertising in the United Kingdom (UK)" in one document: edited and divided into chapters, including detailed references.
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Overview of the European market
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