In 2021, online radio ad spending had the highest growth rate among digital ad formats in the United Kingdom (UK), increasing by 52.2 percent year-on-year. A year later, however, the crown for the fastest growing digital ad medium will go to digital out-of-home (DOOH) at 33.2 percent year-on-year growth.
Change in digital advertising spending in the United Kingdom (UK) from 2021 to 2023, by format/medium
Format/medium
2021
2022*
2023*
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* Forecast. The sources provides the following information about the methodology: "Broadcaster VOD, digital revenues for newsbrands, magazine brands, and radio station websites are also included within online display and classified totals, so care should be taken to avoid double counting. Online radio is display advertising on broadcasters’ websites."
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WARC. (January 26, 2023). Change in digital advertising spending in the United Kingdom (UK) from 2021 to 2023, by format/medium [Graph]. In Statista. Retrieved July 03, 2024, from https://www.statista.com/statistics/565635/digital-ad-spend-growth-rate-by-format-uk/
WARC. "Change in digital advertising spending in the United Kingdom (UK) from 2021 to 2023, by format/medium." Chart. January 26, 2023. Statista. Accessed July 03, 2024. https://www.statista.com/statistics/565635/digital-ad-spend-growth-rate-by-format-uk/
WARC. (2023). Change in digital advertising spending in the United Kingdom (UK) from 2021 to 2023, by format/medium. Statista. Statista Inc.. Accessed: July 03, 2024. https://www.statista.com/statistics/565635/digital-ad-spend-growth-rate-by-format-uk/
WARC. "Change in Digital Advertising Spending in The United Kingdom (Uk) from 2021 to 2023, by Format/Medium." Statista, Statista Inc., 26 Jan 2023, https://www.statista.com/statistics/565635/digital-ad-spend-growth-rate-by-format-uk/
WARC, Change in digital advertising spending in the United Kingdom (UK) from 2021 to 2023, by format/medium Statista, https://www.statista.com/statistics/565635/digital-ad-spend-growth-rate-by-format-uk/ (last visited July 03, 2024)
Change in digital advertising spending in the United Kingdom (UK) from 2021 to 2023, by format/medium [Graph], WARC, January 26, 2023. [Online]. Available: https://www.statista.com/statistics/565635/digital-ad-spend-growth-rate-by-format-uk/