In 2023, broadcaster video-on-demand (BVoD) ad spending had the highest growth rate among digital ad formats in the United Kingdom (UK), increasing by 15.9 percent year-on-year. In the two following years, BVoD will remain the fastest-growing digital ad format in the UK.
Change in digital advertising spending in the United Kingdom (UK) from 2023 to 2025, by format/medium
* Forecast. The sources provides the following information about the methodology: "Broadcaster VOD, digital revenues for newsbrands, magazine brands, and radio station websites are also included within online display and classified totals, so care should be taken to avoid double counting. Online radio is display advertising on broadcasters’ websites."
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WARC. (April 24, 2024). Change in digital advertising spending in the United Kingdom (UK) from 2023 to 2025, by format/medium [Graph]. In Statista. Retrieved December 23, 2024, from https://www.statista.com/statistics/565635/digital-ad-spend-growth-rate-by-format-uk/
WARC. "Change in digital advertising spending in the United Kingdom (UK) from 2023 to 2025, by format/medium." Chart. April 24, 2024. Statista. Accessed December 23, 2024. https://www.statista.com/statistics/565635/digital-ad-spend-growth-rate-by-format-uk/
WARC. (2024). Change in digital advertising spending in the United Kingdom (UK) from 2023 to 2025, by format/medium. Statista. Statista Inc.. Accessed: December 23, 2024. https://www.statista.com/statistics/565635/digital-ad-spend-growth-rate-by-format-uk/
WARC. "Change in Digital Advertising Spending in The United Kingdom (Uk) from 2023 to 2025, by Format/Medium." Statista, Statista Inc., 24 Apr 2024, https://www.statista.com/statistics/565635/digital-ad-spend-growth-rate-by-format-uk/
WARC, Change in digital advertising spending in the United Kingdom (UK) from 2023 to 2025, by format/medium Statista, https://www.statista.com/statistics/565635/digital-ad-spend-growth-rate-by-format-uk/ (last visited December 23, 2024)
Change in digital advertising spending in the United Kingdom (UK) from 2023 to 2025, by format/medium [Graph], WARC, April 24, 2024. [Online]. Available: https://www.statista.com/statistics/565635/digital-ad-spend-growth-rate-by-format-uk/
