This statistic shows the results of an online survey on the impact of native advertising on reader perceptions of the brand advertised and the news organisation carrying the sponsored content in the United Kingdom (UK) as of February 2015. Roughly one in five respondents stated that sponsored content resulted in them seeing the advertised brand in a less positive light.
Does native advertising impact on your perceptions of the news organisation and the brand being talked about in the advert?
This question was phrased by the source as follows: "How does advertising like this impact on your perceptions of the news organisation and the brand being talked about in the advert?"
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Reuters Institute for the Study of Journalism. (June 16, 2015). Does native advertising impact on your perceptions of the news organisation and the brand being talked about in the advert? [Graph]. In Statista. Retrieved November 25, 2024, from https://www.statista.com/statistics/564791/sponsored-news-content-perceived-deception-uk/
Reuters Institute for the Study of Journalism. "Does native advertising impact on your perceptions of the news organisation and the brand being talked about in the advert?." Chart. June 16, 2015. Statista. Accessed November 25, 2024. https://www.statista.com/statistics/564791/sponsored-news-content-perceived-deception-uk/
Reuters Institute for the Study of Journalism. (2015). Does native advertising impact on your perceptions of the news organisation and the brand being talked about in the advert?. Statista. Statista Inc.. Accessed: November 25, 2024. https://www.statista.com/statistics/564791/sponsored-news-content-perceived-deception-uk/
Reuters Institute for the Study of Journalism. "Does Native Advertising Impact on Your Perceptions of The News Organisation and The Brand Being Talked about in The Advert?." Statista, Statista Inc., 16 Jun 2015, https://www.statista.com/statistics/564791/sponsored-news-content-perceived-deception-uk/
Reuters Institute for the Study of Journalism, Does native advertising impact on your perceptions of the news organisation and the brand being talked about in the advert? Statista, https://www.statista.com/statistics/564791/sponsored-news-content-perceived-deception-uk/ (last visited November 25, 2024)
Does native advertising impact on your perceptions of the news organisation and the brand being talked about in the advert? [Graph], Reuters Institute for the Study of Journalism, June 16, 2015. [Online]. Available: https://www.statista.com/statistics/564791/sponsored-news-content-perceived-deception-uk/
