This statistic shows the results of an online survey on reader interest in sponsored or branded content on online news websites in the United Kingdom (UK) in 2015. As of February 2015, 12 percent of respondents strongly disagreed with the statement that native advertising articles were an interesting way to find out about new topics.
Would you agree that sponsored or branded content is an interesting way to hear about a topic or subject that is relevant to you?
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Share of respondents
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This question was phrased by the source as follows: "In general terms, to what extent do you agree or disagree with the following statements? - Sponsored or branded content is an interesting way to hear about a topic or subject that is relevant to me."
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Reuters Institute for the Study of Journalism. (June 16, 2015). Would you agree that sponsored or branded content is an interesting way to hear about a topic or subject that is relevant to you? [Graph]. In Statista. Retrieved August 24, 2024, from https://www.statista.com/statistics/564776/online-news-sponsored-content-value-uk/
Reuters Institute for the Study of Journalism. "Would you agree that sponsored or branded content is an interesting way to hear about a topic or subject that is relevant to you?." Chart. June 16, 2015. Statista. Accessed August 24, 2024. https://www.statista.com/statistics/564776/online-news-sponsored-content-value-uk/
Reuters Institute for the Study of Journalism. (2015). Would you agree that sponsored or branded content is an interesting way to hear about a topic or subject that is relevant to you?. Statista. Statista Inc.. Accessed: August 24, 2024. https://www.statista.com/statistics/564776/online-news-sponsored-content-value-uk/
Reuters Institute for the Study of Journalism. "Would You Agree That Sponsored or Branded Content Is An Interesting Way to Hear about a Topic or Subject That Is Relevant to You?." Statista, Statista Inc., 16 Jun 2015, https://www.statista.com/statistics/564776/online-news-sponsored-content-value-uk/
Reuters Institute for the Study of Journalism, Would you agree that sponsored or branded content is an interesting way to hear about a topic or subject that is relevant to you? Statista, https://www.statista.com/statistics/564776/online-news-sponsored-content-value-uk/ (last visited August 24, 2024)
Would you agree that sponsored or branded content is an interesting way to hear about a topic or subject that is relevant to you? [Graph], Reuters Institute for the Study of Journalism, June 16, 2015. [Online]. Available: https://www.statista.com/statistics/564776/online-news-sponsored-content-value-uk/
