Level of interest in sponsored content on news sites in the United Kingdom (UK) 2015

Published by Statista Research Department, Jun 16, 2015

This statistic shows the results of an online survey on reader interest in sponsored or branded content on online news websites in the United Kingdom (UK) in 2015. As of February 2015, 12 percent of respondents strongly disagreed with the statement that native advertising articles were an interesting way to find out about new topics.

Would you agree that sponsored or branded content is an interesting way to hear about a topic or subject that is relevant to you?

Characteristic	Share of respondents
-	-
-	-
-	-
-	-
-	-

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Release date

June 2015

More information

Region

United Kingdom

Survey time period

January and February 2015

Number of respondents

2,149 respondents

Age group

16 years and older

Method of interview

Online survey

Supplementary notes

This question was phrased by the source as follows: "In general terms, to what extent do you agree or disagree with the following statements? - Sponsored or branded content is an interesting way to hear about a topic or subject that is relevant to me."

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