This statistic shows the results of an online survey on the level of disappointment or deception readers of online news webites felt after realizing that an article they had read was sponsored by a brand or company in the United Kingdom (UK) in 2015. Of respondents, a total of 33 percent either strongly agreed or tended to agree that they had felt misled by sponsored news content in the past.
Have you felt disappointed or deceived after discovering that an article you read was sponsored by a brand/company?
This question was phrased by the source as follows: "In general terms, to what extent do you agree or disagree with the following statements? - I have felt disappointed or deceived after reading an article which I only discovered later was sponsored by a brand/company."
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Reuters Institute for the Study of Journalism. (June 16, 2015). Have you felt disappointed or deceived after discovering that an article you read was sponsored by a brand/company? [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/564743/sponsored-news-content-perceived-deception-uk/
Reuters Institute for the Study of Journalism. "Have you felt disappointed or deceived after discovering that an article you read was sponsored by a brand/company?." Chart. June 16, 2015. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/564743/sponsored-news-content-perceived-deception-uk/
Reuters Institute for the Study of Journalism. (2015). Have you felt disappointed or deceived after discovering that an article you read was sponsored by a brand/company?. Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/564743/sponsored-news-content-perceived-deception-uk/
Reuters Institute for the Study of Journalism. "Have You Felt Disappointed or Deceived after Discovering That An Article You Read Was Sponsored by a Brand/Company?." Statista, Statista Inc., 16 Jun 2015, https://www.statista.com/statistics/564743/sponsored-news-content-perceived-deception-uk/
Reuters Institute for the Study of Journalism, Have you felt disappointed or deceived after discovering that an article you read was sponsored by a brand/company? Statista, https://www.statista.com/statistics/564743/sponsored-news-content-perceived-deception-uk/ (last visited December 22, 2024)
Have you felt disappointed or deceived after discovering that an article you read was sponsored by a brand/company? [Graph], Reuters Institute for the Study of Journalism, June 16, 2015. [Online]. Available: https://www.statista.com/statistics/564743/sponsored-news-content-perceived-deception-uk/
