Perception of being misled by sponsored news content in the United Kingdom (UK) 2015

Have you felt disappointed or deceived after discovering that an article you read was sponsored by a brand/company?

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Source

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Release date

June 2015

Region

United Kingdom

Survey time period

January and February 2015

Number of respondents

2,149 respondents

Age group

16 years and older

Method of interview

Online survey

Supplementary notes

This question was phrased by the source as follows: "In general terms, to what extent do you agree or disagree with the following statements? - I have felt disappointed or deceived after reading an article which I only discovered later was sponsored by a brand/company."

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Access all statistics starting from $2,388 USD yearly *

* For commercial use only

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For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
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For single users
$199 USD
per month, billed annually 1
  • Free Statistics
  • Premium Statistics
  • The statistic on this page is a Premium Statistic and is included in this account.

Professional Account

For teams of up to 5 people
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1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.

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