In 2022, Starbucks generated a revenue of around 120 million euros. Revenue generally increased year-on-year before 2020, afterwards taking a massive dip during the coronavirus (COVID-19) pandemic years.
Starbucks in Germany
While Starbucks may not be as ubiquitous in Germany as it is in the U.S., for example, it’s a coffee shop chain that can be found in most large German cities, as well as major transport hubs like central train stations and airports. While fans of the chain and coffee lovers will undoubtedly be able to name their favorite drink at the drop of a hat, another major draw for consumers is the fact that the shops thus far offer free Wifi, making it a popular working space for freelancers, entrepreneurs, writers and students, just to name a few examples. Based on recent figures, there were 157 Starbucks outlets in Germany.
Coffee time
Despite their popularity, coffee shop visit frequency in Germany varies. While Germans also love their coffee to go, Japan tops the list, followed by the U.S. and Canada.
Revenue of Starbucks Coffee Deutschland GmbH in Germany from 2005 to 2022
(in million euros)
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BdS. (November 27, 2023). Revenue of Starbucks Coffee Deutschland GmbH in Germany from 2005 to 2022 (in million euros) [Graph]. In Statista. Retrieved July 03, 2024, from https://www.statista.com/statistics/564220/starbucks-revenue-germany/
BdS. "Revenue of Starbucks Coffee Deutschland GmbH in Germany from 2005 to 2022 (in million euros)." Chart. November 27, 2023. Statista. Accessed July 03, 2024. https://www.statista.com/statistics/564220/starbucks-revenue-germany/
BdS. (2023). Revenue of Starbucks Coffee Deutschland GmbH in Germany from 2005 to 2022 (in million euros). Statista. Statista Inc.. Accessed: July 03, 2024. https://www.statista.com/statistics/564220/starbucks-revenue-germany/
BdS. "Revenue of Starbucks Coffee Deutschland Gmbh in Germany from 2005 to 2022 (in Million Euros)." Statista, Statista Inc., 27 Nov 2023, https://www.statista.com/statistics/564220/starbucks-revenue-germany/
BdS, Revenue of Starbucks Coffee Deutschland GmbH in Germany from 2005 to 2022 (in million euros) Statista, https://www.statista.com/statistics/564220/starbucks-revenue-germany/ (last visited July 03, 2024)
Revenue of Starbucks Coffee Deutschland GmbH in Germany from 2005 to 2022 (in million euros) [Graph], BdS, November 27, 2023. [Online]. Available: https://www.statista.com/statistics/564220/starbucks-revenue-germany/