Starbucks revenue in Germany 2005-2022
In 2022, Starbucks generated a revenue of around 120 million euros. Revenue generally increased year-on-year before 2020, afterwards taking a massive dip during the coronavirus (COVID-19) pandemic years. Revenue has started to recover in 2022, but has not yet reached pre-pandemic levels.
Starbucks in Germany
While Starbucks may not be as ubiquitous in Germany as it is in the U.S., for example, it’s a coffee shop chain that can be found in most large German cities, as well as major transport hubs like central train stations and airports. While fans of the chain and coffee lovers will undoubtedly be able to name their favorite drink at the drop of a hat, another major draw for consumers is the fact that the shops thus far offer free Wifi, making it a popular working space for freelancers, entrepreneurs, writers and students, just to name a few examples. As of 2023, there were 151 Starbucks outlets in Germany. As of 2022, Starbucks was in second place of the leading coffee shops in Europe, at 3,075 units.
Coffee Drinkers
German coffee drinkers typically favor simple filter coffee, as it has remained the most popular brewing method in the country for the past years. Those who seek a more refined coffee experience often turn to fully automated machines or capsule systems, which offer various flavors to enhance their hot beverages. In contrast, only a small number opt for traditional moka pots or instant coffee. Additionally, German coffee drinkers are placing increasing value on the origin of their coffee, particularly when it comes to fair cultivation and trade. Since the early 2010s, the consumption of fair trade coffee in Germany has more than tripled.
