As of May 2021, Johnnie Walker was the most popular spirit brand on Facebook, with over 14 million fans on the social network. Absolut had a total of 7.72 million fans on Facebook, as well as 87,500 followers on Twitter, and over 303,000 followers on Instagram. Additionally, cognac brand Hennessy had the most Instagram followers of all selected brands, with almost 700,000 followers on the platform. Alcohol brands had an average engagement rate of 0.01 percent on Facebook.
Leading spirits brands with the most fans on social media in May 2021
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The Spirits Business. (June 22, 2021). Leading spirits brands with the most fans on social media in May 2021 [Graph]. In Statista. Retrieved March 11, 2025, from https://www.statista.com/statistics/563998/leading-spirits-brands-with-the-most-fans-on-facebook/
The Spirits Business. "Leading spirits brands with the most fans on social media in May 2021." Chart. June 22, 2021. Statista. Accessed March 11, 2025. https://www.statista.com/statistics/563998/leading-spirits-brands-with-the-most-fans-on-facebook/
The Spirits Business. (2021). Leading spirits brands with the most fans on social media in May 2021. Statista. Statista Inc.. Accessed: March 11, 2025. https://www.statista.com/statistics/563998/leading-spirits-brands-with-the-most-fans-on-facebook/
The Spirits Business. "Leading Spirits Brands with The Most Fans on Social Media in May 2021." Statista, Statista Inc., 22 Jun 2021, https://www.statista.com/statistics/563998/leading-spirits-brands-with-the-most-fans-on-facebook/
The Spirits Business, Leading spirits brands with the most fans on social media in May 2021 Statista, https://www.statista.com/statistics/563998/leading-spirits-brands-with-the-most-fans-on-facebook/ (last visited March 11, 2025)
Leading spirits brands with the most fans on social media in May 2021 [Graph], The Spirits Business, June 22, 2021. [Online]. Available: https://www.statista.com/statistics/563998/leading-spirits-brands-with-the-most-fans-on-facebook/
