Netherlands: reasons to pay for online content 2015

This statistic illustrates the responses to the survey question: "What are the reasons you pay for online website content?*". As of 2015, roughly 30 percent of adblocker using respondents said they pay for online services because this is the only way they can access the content of the website.

What are the reasons you pay for online website content?*

Characteristic	Share of respondents who use an adblocker
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Release date

January 2016

More information

Region

Netherlands

Survey time period

2015

Number of respondents

143 respondents

Supplementary notes

* This question was phrased by the source as follows: "What are the reasons you are paying for paid services?"

Different types of online advertisments, as defined by the source:
Rectangle: retargetting: visitors of certain pages or certain products, will be retargetted with ads from these initial pages or products when they visit another website.
Non-skippable video: a video commercial which has to be watched before the desired content can be seen and cannot be closed or skipped.
Skin: similar to a homepage lay-over. The empty spaces around the content are bing filled with ads. Can be used by miltiple publishers at the same time through CPM and programmatic.
Lightbox: an ad which is being served as a layer over the website, mostly used for an automatically started video. The advertisement can be closed after several seconds and automatically after 20 seconds.
Floor Ad: a rich media manifestation on the bottom of the screen, which is enlarged by a mouse-over. The ad sticks to the bottom of the screen when scrolling through the website.

The source notes: "Because of rounding and because of multiple choice questions, where more answers could be chosen, the percentage points can add up to more than 100%."

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