This statistic illustrates the responses to the survey question: "Would you be willing to pay for website content?" As of 2015, roughly ten percent of respondents said that they would want to pay for online content, but only if paying for the web content would be the only possibility to visit the website.
Adjust the presentation of the statistic and data points.
Share the statistic on social media channels or embed the statistic in your
website using "Embed Code", where available.
Cite this statistic and select one of the following formats: APA, Chicago, Harvard, MLA & Bluebook.
Print the statistic including description and metadata.
Chart type
Would you be willing to pay for website content?*
Share this statistic
You have no right to use this feature.
Make sure to contact us if you are interested in scientific citation.
You can upgrade your account to enable this functionality for all statistics.
This feature is not available with your current account.Request access
* Original survey question: "Would you be willing to pay for the content of a website?"
The source notes: "Because of rounding and because of multiple choice questions, where more answers could be chosen, the percentage points can add up to more than 100%."
Citation formats
Access all statistics starting from $2,388 USD yearly
*
* For commercial use only
Basic Account
For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
Learn more about how Statista can support your business.
IAB Nederland, & Mediabrands Marketing Sciences. (January 15, 2016). Would you be willing to pay for website content?* [Graph]. In Statista. Retrieved April 22, 2025, from https://www.statista.com/statistics/563406/perceptions-of-paid-website-content-in-the-netherlands/
IAB Nederland, und Mediabrands Marketing Sciences. "Would you be willing to pay for website content?*." Chart. January 15, 2016. Statista. Accessed April 22, 2025. https://www.statista.com/statistics/563406/perceptions-of-paid-website-content-in-the-netherlands/
IAB Nederland, Mediabrands Marketing Sciences. (2016). Would you be willing to pay for website content?*. Statista. Statista Inc.. Accessed: April 22, 2025. https://www.statista.com/statistics/563406/perceptions-of-paid-website-content-in-the-netherlands/
IAB Nederland, and Mediabrands Marketing Sciences. "Would You Be Willing to Pay for Website Content?*." Statista, Statista Inc., 15 Jan 2016, https://www.statista.com/statistics/563406/perceptions-of-paid-website-content-in-the-netherlands/
IAB Nederland & Mediabrands Marketing Sciences, Would you be willing to pay for website content?* Statista, https://www.statista.com/statistics/563406/perceptions-of-paid-website-content-in-the-netherlands/ (last visited April 22, 2025)
Would you be willing to pay for website content?* [Graph], IAB Nederland, & Mediabrands Marketing Sciences, January 15, 2016. [Online]. Available: https://www.statista.com/statistics/563406/perceptions-of-paid-website-content-in-the-netherlands/
Profit from additional features with an Employee Account
Please create an employee account to be able to mark statistics as favorites.
Then you can access your favorite statistics via the star in the header.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.