This statistic illustrates the responses to the survey question: "Have you ever installed an adblocker?". As of 2015, roughly one third of the respondents who have or had an adblocker installed, spent two to four hours on the internet a day for private use.
Distribution of internet usage of adblocker users in the Netherlands 2015*
Characteristic
Less than 1 hour
1-2 hours
2-4 hours
4-6 hours
6-8 hours
More than 8 hours
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* This question was phrased by the source as follows: "To what extent do you use the internet via a browser for private use?"
Definition of adblockers according to the source: "Adblockers are software programs which enable one to block or hide an advertisement. Internet users can block forms of (unwanted) advertisements with the help of adblocker.
The source notes: "Because of rounding and because of multiple choice questions, where more answers can be chosen, the percentage points can add up to more than 100%."
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IAB Nederland, & Mediabrands Marketing Sciences. (January 15, 2016). Distribution of internet usage of adblocker users in the Netherlands 2015* [Graph]. In Statista. Retrieved July 23, 2024, from https://www.statista.com/statistics/563247/distribution-of-internet-usage-of-adblocker-users-in-the-netherlands/
IAB Nederland, und Mediabrands Marketing Sciences. "Distribution of internet usage of adblocker users in the Netherlands 2015*." Chart. January 15, 2016. Statista. Accessed July 23, 2024. https://www.statista.com/statistics/563247/distribution-of-internet-usage-of-adblocker-users-in-the-netherlands/
IAB Nederland, Mediabrands Marketing Sciences. (2016). Distribution of internet usage of adblocker users in the Netherlands 2015*. Statista. Statista Inc.. Accessed: July 23, 2024. https://www.statista.com/statistics/563247/distribution-of-internet-usage-of-adblocker-users-in-the-netherlands/
IAB Nederland, and Mediabrands Marketing Sciences. "Distribution of Internet Usage of Adblocker Users in The Netherlands 2015*." Statista, Statista Inc., 15 Jan 2016, https://www.statista.com/statistics/563247/distribution-of-internet-usage-of-adblocker-users-in-the-netherlands/
IAB Nederland & Mediabrands Marketing Sciences, Distribution of internet usage of adblocker users in the Netherlands 2015* Statista, https://www.statista.com/statistics/563247/distribution-of-internet-usage-of-adblocker-users-in-the-netherlands/ (last visited July 23, 2024)
Distribution of internet usage of adblocker users in the Netherlands 2015* [Graph], IAB Nederland, & Mediabrands Marketing Sciences, January 15, 2016. [Online]. Available: https://www.statista.com/statistics/563247/distribution-of-internet-usage-of-adblocker-users-in-the-netherlands/
