This statistic shows the departments which are most often called upon to manage the marketing technology stack (hardware, software, services), according to a marketing survey of C-level executives, conducted in December 2015 by Black Ink. As of December 2015, 44 percent of respondents indicated that, within their organization, the internal IT department was most relied upon to manage the marketing technology stack.
Departments most relied upon to manage the marketing technology stack, as of December 2015
Characteristic
Share of respondents
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Black Ink. (March 2, 2016). Departments most relied upon to manage the marketing technology stack, as of December 2015 [Graph]. In Statista. Retrieved July 22, 2024, from https://www.statista.com/statistics/562679/united-states-leading-marketing-support-department/
Black Ink. "Departments most relied upon to manage the marketing technology stack, as of December 2015." Chart. March 2, 2016. Statista. Accessed July 22, 2024. https://www.statista.com/statistics/562679/united-states-leading-marketing-support-department/
Black Ink. (2016). Departments most relied upon to manage the marketing technology stack, as of December 2015. Statista. Statista Inc.. Accessed: July 22, 2024. https://www.statista.com/statistics/562679/united-states-leading-marketing-support-department/
Black Ink. "Departments Most Relied upon to Manage The Marketing Technology Stack, as of December 2015." Statista, Statista Inc., 2 Mar 2016, https://www.statista.com/statistics/562679/united-states-leading-marketing-support-department/
Black Ink, Departments most relied upon to manage the marketing technology stack, as of December 2015 Statista, https://www.statista.com/statistics/562679/united-states-leading-marketing-support-department/ (last visited July 22, 2024)
Departments most relied upon to manage the marketing technology stack, as of December 2015 [Graph], Black Ink, March 2, 2016. [Online]. Available: https://www.statista.com/statistics/562679/united-states-leading-marketing-support-department/
