Market share of potato chips India 2016, by company

PepsiCo, owner of the Lay's brand had 50 percent of the potato chips market in India in 2016. Balaji Wafers followed at 16 percent while ITC ranked third. The country's potato chip market was valued at nearly 2.6 billion U.S. dollars in 2017, growing at 18.7 percent to reach 5.5 billion dollars by 2022.

The salty snack market

In India’s processed food market, snacks make up a share of almost 20 percent. The per capita consumption of snacks differs by region and was the highest in the southern region of the country. The salty snack market, to which potato chips belonged, was estimated to witness a high value growth.

From plant to the packet

The main ingredient of chips continues to be potatoes. India is a fertile ground for potato production. After China, the subcontinent is the largest producer of potatoes worldwide. Indian farmers are incentivized for potato crop productions, due to a high profitability of potato crops. This reflected in its economic contribution, despite. Production volumes of potatoes remaining relatively stable over the years.