Netherlands: most sold products online by gender 2024

As of 2024, over 63 percent of Dutch women bought clothes, shoes, and accessories over the internet. Fashion was also the most popular e-commerce category for men, as over half of the male respondents in the Netherlands purchased clothing, shoewear, and accessories online.

Most sold online products or services in the Netherlands in 2024, by gender

Characteristic	Men	Women
Clothing, shoes, and accessories	53.9%	63.4%
Delivery meals	42.1%	38.8%
Sporting goods	30.7%	26.2%
Other products	27.3%	19.2%
Computers, tablets, and mobile phones	25.6%	16.7%
Furniture, home accessories, and garden products	24.3%	24.4%
Online games, or game downloads	22.7%	9%
Cosmetics, perfume, and beauty products	22.7%	38.4%
Electronics and home appliances	22.4%	13%
Food and beverages	20.3%	23.3%
Cleaning products	20.1%	26.9%
Books, magazines, and newspapers	20%	22.7%
Medicine and vitamins	19.6%	22.1%
Toys and baby products	15.1%	15.3%
Vehicles or vehicle parts	14.8%	5.8%

Loading statistic...

Download

Source

Show detailed source information?

Already a member?

Source

Use Ask Statista Research Service

Release date

September 2024

More information

Region

Netherlands

Survey time period

2024

Number of respondents

5,000 respondents

Age group

16 to 74 years old

Special properties

not including people in institutions, facilities and shelters

Method of interview

Computer-assisted web interviews (CAWI)

Supplementary notes

Original survey question: "Could you indicate for the following goods or services if you have ordered or purchased them in the previous 12 months for private use?"

Multiple answers were possible.

The source explains: "Online purchases are goods that have been purchased via an internet browser or an app. Goods that were bought via SMS, MMS or e-mail are not included as online purchases."

Citation formats