| Age | 12-25 years | 25-45 years | 45-65 years | 65 years and older |
|---|---|---|---|---|
| Food products, cosmetics, cleaning products | 27.5% | 48.8% | 31.3% | 11.4% |
| Medication | 5.6% | 11.5% | 10.9% | 6.7% |
| Clothes and sports articles | 64.3% | 73.9% | 55% | 22.3% |
| Digital study or teaching material | 29.2% | 17.3% | 9.7% | 1.8% |
| Film, music | 20.2% | 25.2% | 16.7% | 4.3% |
| Books, magazines, newspapers | 27.9% | 40% | 34% | 16.9% |
| Telecommunication services | 27.5% | 34% | 24% | 12% |
| Soft-/Hardware and electrical appliances | 41.8% | 41.5% | 27.1% | 10.1% |
| Household goods and appliances | 23.5% | 59.4% | 9.3% | 17.8% |
| Travel and accommodation | 40.6% | 70.2% | 58.1% | 26.2% |
| Financial products or services*** | 29.8% | 51.9% | 37.1% | 18.7% |
| Tickets for events | 54.2% | 64.9% | 47.6% | 18.5% |
| Other purchases | 51.7% | 51.3% | 30.4% | 11.5% |
* For commercial use only
Basic Account
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1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.
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EVP, Research & Innovation, Advertising Research Foundation
Market overview
Selected product categories
Online marketplace usage
Orders and delivery
Consumer preferences
* For commercial use only
Basic Account
Starter Account
Professional Account
1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.
