Most sold online products or services in the Netherlands 2019, by background

Published by Daniela Coppola, Feb 16, 2023
This statistic illustrates the type of online purchases by individuals in the Netherlands in 2019, by buyer's origin. As of 2019, 7.7 percent of Non-Western immigrants in the Netherlands bought medication online.

Which goods or services have you ordered online in the previous 12 months?

CharacteristicDutch nativeImmigrantNon-Western immigrant
Food products, cosmetics, cleaning products 30.9% 33.7% 31.9%
Medication 9.1% 11.6% 7.7%
Clothes and sports articles 55.9% 52.8% 51.1%
Digital study or teaching material 13.1% 15.2% 15.9%
Film, music 17.4% 17.6% 14.8%
Books, magazines, newspapers 31.7% 34% 23.4%
Telecommunication services 24.3% 29.2% 24.8%
Soft-/Hardware and electrical appliances 30.6% 29.9% 27.9%
Household goods and appliances 38.1% 37.5% 34%
Travel and accommodation 52.6% 51.4% 45.1%
Financial products or services 36% 36.7% 35.8%
Tickets for events 49.6% 47% 34.6%
Other purchases 36.2% 35.4% 35.8%
Showing entries 1 to 13 (13 entries in total)
Created with Highcharts 7.2.2Share of individuals31.9%31.9%7.7%7.7%51.1%51.1%15.9%15.9%14.8%14.8%23.4%23.4%24.8%24.8%27.9%27.9%34%34%45.1%45.1%35.8%35.8%34.6%34.6%35.8%35.8%33.7%33.7%11.6%11.6%52.8%52.8%15.2%15.2%17.6%17.6%34%34%29.2%29.2%29.9%29.9%37.5%37.5%51.4%51.4%36.7%36.7%47%47%35.4%35.4%30.9%30.9%9.1%9.1%55.9%55.9%13.1%13.1%17.4%17.4%31.7%31.7%24.3%24.3%30.6%30.6%38.1%38.1%52.6%52.6%36%36%49.6%49.6%36.2%36.2%Dutch nativeImmigrantNon-Western immigrantFood products, cosmetics, cleaning productsMedicationClothes and sports articlesDigital study or teaching materialFilm, musicBooks, magazines, newspapersTelecommunication servicesSoft-/Hardware and electrical appliancesHousehold goods and appliancesTravel and accommodationFinancial products or servicesTickets for eventsOther purchases
0%5%10%15%20%25%30%35%40%45%50%55%60%65%

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Source

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Release date

October 2019

Region

Netherlands

Survey time period

2019

Number of respondents

4,500 respondents

Age group

12 to 74 years old

Special properties

not including people in institutions, facilities and shelters

Method of interview

Computer-assisted telephone interviews (CATI)

Supplementary notes

Original survey question: "Could you indicate for the following goods or services if you have ordered or purchased them in the previous 12 months for private use?"

Multiple answers were possible.

The source defines the migration backgrounds as follows:

  • Dutch native: "Both parents of the individual were born in the Netherlands."
  • Immigrant: "Individual who has at least one parent who is born abroad."
  • Non-Western immigrant: "Individual who has at least one parent who is born abroad.


The source explains: "Online purchases are goods that have been purchased via an internet browser or an app. Goods that were bought via SMS, MMS or e-mail are not included as online purchases."

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