Netherlands: most sold products online, by migration background 2019

This statistic illustrates the type of online purchases by individuals in the Netherlands in 2019, by buyer's origin. As of 2019, 7.7 percent of Non-Western immigrants in the Netherlands bought medication online.

Which goods or services have you ordered online in the previous 12 months?

Characteristic	Dutch native	Immigrant	Non-Western immigrant
Food products, cosmetics, cleaning products	30.9%	33.7%	31.9%
Medication	9.1%	11.6%	7.7%
Clothes and sports articles	55.9%	52.8%	51.1%
Digital study or teaching material	13.1%	15.2%	15.9%
Film, music	17.4%	17.6%	14.8%
Books, magazines, newspapers	31.7%	34%	23.4%
Telecommunication services	24.3%	29.2%	24.8%
Soft-/Hardware and electrical appliances	30.6%	29.9%	27.9%
Household goods and appliances	38.1%	37.5%	34%
Travel and accommodation	52.6%	51.4%	45.1%
Financial products or services	36%	36.7%	35.8%
Tickets for events	49.6%	47%	34.6%
Other purchases	36.2%	35.4%	35.8%

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Release date

October 2019

More information

Region

Netherlands

Survey time period

2019

Number of respondents

4,500 respondents

Age group

12 to 74 years old

Special properties

not including people in institutions, facilities and shelters

Method of interview

Computer-assisted telephone interviews (CATI)

Supplementary notes

Original survey question: "Could you indicate for the following goods or services if you have ordered or purchased them in the previous 12 months for private use?"

Multiple answers were possible.

The source defines the migration backgrounds as follows:

Dutch native: "Both parents of the individual were born in the Netherlands."
Immigrant: "Individual who has at least one parent who is born abroad."
Non-Western immigrant: "Individual who has at least one parent who is born abroad.

The source explains: "Online purchases are goods that have been purchased via an internet browser or an app. Goods that were bought via SMS, MMS or e-mail are not included as online purchases."

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